Round of Negotiations at Cachoeiro Stone Fair more than doubles projected sales, reaching US$10.1 million
The initiative brought together 15 Brazilian companies and buyers from three countries; the consolidated results also indicate US$702 thousand in immediate business deals.
The International Round of Negotiations at Cachoeiro Stone Fair 2026 has the potential to generate US$10.1 million in sales over the next 12 months, according to the consolidated results after the event. This figure represents an increase of 160% over the preliminary estimate of US$3.9 million, released in early September. An additional US$702 thousand in immediate business deals was generated during the fair.
Organized by It’s Natural – Brazilian Natural Stone, a sectoral project developed by the Brazilian Natural Stone Association (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), the event took place on August 26 and 27. It connected 15 Brazilian companies (13 from Espírito Santo, one from Ceará, and one from Paraná) with 5 buyers from the United Arab Emirates, Mexico, and Poland.
The initiative is part of the project’s trade promotion strategy, aimed at generating business opportunities and expanding access for Brazilian natural stones to the international market. Over the course of the two days, around 60 business meetings were held, resulting in 59 contacts, 46 of which were new.
“The results of a round of negotiations go beyond the sales made during the event. Each new contact expands the possibilities for accessing other markets and paves the way for future negotiations. Our role is to create these connections and strengthen business relationships between Brazilian companies and international buyers,” says Thiago Fukuda, the manager of It’s Natural.
About It’s Natural – Brazilian Natural Stone
It’s Natural – Brazilian Natural Stone is an export promotion program developed by the Brazilian Natural Stone Association (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The program aims to encourage and increase exports of Brazilian natural stones, through a set of strategic internationalization actions with initiatives geared towards promotion, strengthening of the image and development of the industry in the global market. Companies interested in being part of the project must visit https://podio.com/webforms/26378838/1995038 to register for free.
About Centrorochas
Founded in 2004, the Brazilian Natural Stone Association (Centrorochas) is the national representative body for the Brazilian natural stone industry. Operating in 17 states, with a network of over 470 member and supported companies, it represents and coordinates one of the leading natural stone producing and exporting sectors in the world. The organization works to defend the interests and strengthen the competitiveness of the production chain, promoting dialogue with government authorities, institutions, and strategic partners. Its initiatives encompass sector development, sustainability, innovation, market intelligence and knowledge, training, trade promotion, and internationalization, contributing to enhancing the competitiveness and expanding the presence of Brazilian natural stones in Brazil and abroad.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and to attract foreign investment to strategic sectors of the Brazilian economy. To achieve these objectives, the Agency carries out several trade promotion activities aimed at promoting exports and valuing Brazilian products and services abroad. They include prospective and trade missions, rounds of negotiations, support for the participation of Brazilian companies in major international fairs, and visits of foreign buyers and opinion formers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand. The Agency also works in coordination with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors, aiming at the development of competitiveness of Brazilian companies and of the country.