Brazil will showcase the potential of its natural stones at an international conference in Egypt
The presentation is part of the official program for Stone Africa 2026, in Cairo, and takes place during a mission that will assess the country's potential as a processing and distribution hub for Africa, Europe, and the Middle East.
Over 1,200 varieties of natural stones, featuring colors, patterns, and characteristics that reflect Brazil’s geodiversity. This is the wealth of materials that Brazil will showcase as part of the official conference program at Stone Africa 2026, held from November 12 to 15 in Cairo, Egypt.
Participation in the trade show is part of It’s Natural – Brazilian Natural Stone, a project developed by the Brazilian Natural Stone Association (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The presence at Stone Africa is also part of an exploratory mission to Egypt, which includes technical visits to companies and institutional meetings.
On November 13, the vice president of Centrorochas, Fábio Cruz, will lead a presentation titled “Brazilian Natural Stones: Versatility That Inspires” at the Cairo International Convention Center (CICC). The session will highlight the use of Brazilian materials in facades, coverings, furniture, and high-end projects, as well as their sustainability attributes, such as durability, waste repurposing, and water reuse in production processes.
In its second edition, Stone Africa will bring together industry representatives, importers, distributors, and professionals from the fields of architecture, design, and construction, fostering connections with potential business partners.
Egypt on the radar of the Brazilian sector
Participation in Stone Africa is part of an exploratory mission aimed at assessing Egypt’s potential as a consumer market and as an industrial hub for the processing and distribution of natural stones. The country’s strategic location, between Africa, Europe, and the Middle East, provides easier access to different markets. The schedule includes technical visits to companies and institutional meetings.
“We see Egypt not only as a consumer market, but also as a potential industrial platform for Brazilian stones. The country has the capacity to import our materials, process them, and distribute them to different markets. We want to examine this infrastructure up close and assess the opportunities it may open up for Brazil,” says Fábio Cruz.
The itinerary includes visits to several Egyptian companies, including the Konooz Misr Marble & Granite complex in the Galala region, in Ain Sokhna. In 2023, the complex was recognized by Guinness World Records for having the world’s largest marble production plant, spanning over 2 million square meters, and the highest annual production of finished marble, at 50 million square meters. Visits to Taha Stones Egypt, Modern Marble, and Onix Marble & Granite are also planned.
The Centrorochas delegation will also include superintendent Giovanni Francischetto; the manager of It’s Natural – Brazilian Natural Stone, Thiago Fukuda; head of Communications Karina Porto-Firme; and sectoral analyst Júlia Mueller. The program will also feature Flávia Milanez, the CEO of Milanez & Milaneze (a company within the Veronafiere Group). Invited by Stone Africa, the executive will seek to strengthen ties with the Egyptian industry and promote Marmomac Brazil 2027, which will take place from March 2 to 4 in São Paulo.
About It’s Natural – Brazilian Natural Stone
It’s Natural – Brazilian Natural Stone is an export promotion program developed by the Brazilian Natural Stone Association (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The program aims to encourage and increase exports of Brazilian natural stones, through a set of strategic internationalization actions with initiatives geared towards promotion, strengthening of the image and development of the industry in the global market. Companies interested in being part of the project must visit https://podio.com/webforms/26378838/1995038 to register for free.
About Centrorochas
Founded in 2004, the Brazilian Natural Stone Association (Centrorochas) is the national representative body for the Brazilian natural stone industry. Operating in 17 states, with a network of over 470 member and supported companies, it represents and coordinates one of the leading natural stone producing and exporting sectors in the world. The organization works to defend the interests and strengthen the competitiveness of the production chain, promoting dialogue with government authorities, institutions, and strategic partners. Its initiatives encompass sector development, sustainability, innovation, market intelligence and knowledge, training, trade promotion, and internationalization, contributing to enhancing the competitiveness and expanding the presence of Brazilian natural stones in Brazil and abroad.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and to attract foreign investment to strategic sectors of the Brazilian economy. To achieve these objectives, the Agency carries out several trade promotion activities aimed at promoting exports and valuing Brazilian products and services abroad. They include prospective and trade missions, rounds of negotiations, support for the participation of Brazilian companies in major international fairs, and visits of foreign buyers and opinion formers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand. The Agency also works in coordination with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors, aiming at the development of competitiveness of Brazilian companies and of the country.