Sectoral Initiatives
The It’s Natural – Brazilian Natural Stone sectoral project is an initiative of the Brazilian Natural Stone Association (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), focused on the international promotion of Brazilian natural stone.
Its goal is to boost exports, expand Brazil’s participation in the global market share and strengthen the international competitiveness of the sector, consolidating the industry’s presence in the world market.
In addition, the project seeks to increase the visibility of Brazilian natural stones, highlighting their quality, diversity and authenticity, reinforcing the country’s image as a global reference in design, sustainability and innovation in the natural stone segment.
FEATURED GALLERY
Marmomac — Verona, Italy
FEATURED GALLERY
Coverings — Orlando, USA
FEATURED GALLERY
Cersaie — Bologna, Italy
International strategy
The 2025-2027 biennium work plan includes the execution of 35 strategic actions:
of commercial promotion
(fairs, missions, business rounds, among others)
of market intelligence
(commercial intelligence, training, capacity-building programs, etc.)
of international communication
(branding, campaigns and institutional content)
Priority Markets:
We focus our efforts on the markets with the greatest potential for Brazilian natural stones, promoting strategic actions that generate visibility, relationships and business. Through It's Natural, we work to expand Brazil's presence in the global market and boost the sector's export growth.
Australia
China
United Arab Emirates
United States
India
Italy
Mexico
Poland
Secondary Markets:
South Africa
Germany
Canada
United Kingdom
Turkey
Vietnam
How to participate: Step-by-step membership guide
Brazilian companies interested in expanding their international presence in the natural stone sector can join the "It's Natural – Brazilian Natural Stone" sectoral project free of charge. Membership is 100% online, simple and cost-free.
Access the official membership link
Access the membership form
Fill out the membership form
The form is fully digital and collects basic company information.
Sign the membership agreement
After filling out, the Membership Agreement will be made available, formalizing the company's participation in the project.
Answer the segmentation questionnaire
To finalize the process, the company must fill out a short questionnaire that will identify its maturity level.