The Buyer Project foresees more than $10 million in sales of natural stones

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  • 23 February 2024
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The 2024 edition of Vitoria Stone Fair served as the stage for the Buyer Project, an initiative aimed at strengthening international trade relations in the natural stone sector. With the participation of 10 buyers from countries such as South Korea, Colombia, the United States, Mexico, Peru, Portugal, and Vietnam, and the involvement of 30 Brazilian companies, the program exceeded expectations, resulting in negotiations projecting $10,460,000 in business over the next 12 months.


The Buyer Project is an action of It’s Natural – Brazilian Natural Stone, an export incentive program developed by the Brazilian Center of Natural Stones Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). In addition to the over $10 million projected for the next year, the immediate results were impressive: totaling $1,640,000 in instant revenue.


The significant impact of the Buyer Project on promoting international trade in natural stones resulted in more than 250 meetings, each lasting 30 minutes, held during the Business Rounds.


“In addition to offering an immersive experience to the buyers invited to come to Brazil, allowing them to get to know the stone sector and a little of the local culture, we focused on providing an environment conducive to business concretization,” said Centrorochas president Tales Machado.


Participant satisfaction was another indicator of the program’s success, with an impressive 97% approval rate among buyers and 90% among participating Brazilian companies. “With an increasingly competitive global scenario, the Buyer Project proves to be an indispensable tool for boosting Brazilian stone exports, strengthening trade relations, and promoting sustainable growth. We are excited and looking forward to the next edition of the program,” added It’s Natural manager Jessica Machado.


Buyer Project

The action involves the selection and invitation of international buyers for an immersion in the Brazilian natural stone sector. It encompasses multifaceted strategies to promote the diversity and uniqueness of national materials. The visitation program includes opportunities to get to know the local culture; experience an immersive experience in the productive arrangement; networking moments; and Business Rounds for commercial transactions.

About It’s Natural – It’s Natural – Brazilian Natural Stone is an export promotion program developed by the Brazilian Center for Ornamental Stone Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion agency (ApexBrasil). The program, which currently supports 195 companies, aims to stimulate and increase the exports of Brazilian ornamental stones through a set of strategic internationalization actions, including promotion, image strengthening, and sectoral development in the global market. Over the past two years, the project has impacted more than 600 architects and designers across three continents: North America, Asia, and Europe. Companies interested in joining the project can access and register for free.


About Centrorochas – The Brazilian Center of Ornamental Stone Exporters is actively involved in all national efforts to enhance the competitiveness of the ornamental stone sector. The organization directly supports Brazilian entrepreneurs in their presence abroad, in conjunction with commercial and operational activities related to the development and advancement of Brazilian companies.


About ApexBrasil – Brazilian Trade and Investment Promotion Agency works towards promoting Brazilian products and services abroad and attracting foreign investments to strategic sectors of the Brazilian economy. To achieve these goals, the Agency executes a diverse range of commercial promotion initiatives aimed at promoting exports and showcasing Brazilian products and services abroad. This includes prospective and commercial missions, business rounds, support for the participation of Brazilian companies in major international trade shows, visits by foreign buyers and opinion leaders to explore the Brazilian production structure, among other business platforms with the objective of strengthening the Brazil brand.