The Brazilian natural stone sector has been gaining increasing relevance on the international stage. With a strategic approach, the segment will take part in the Bond ARC Middle East, an event that connects suppliers with designers and major architectural firms responsible for high-end projects in the Middle East region, taking place from February 9 to 12 in Abu Dhabi.
“Being part of Bond Events represents a unique opportunity to connect the Brazilian natural stone sector with the world’s leading architects and designers, contributing to consolidating Brazil as a global protagonist in this segment,” says the Vice President of Centrorochas, Fabio Cruz. The Brazilian Center of Ornamental Stone Exporters (Centrorochas) promotes participation in the event through It’s Natural – Brazilian Natural Stone, in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil).
At Bond ARC Middle East, presentations will be made to groups of up to 10 professionals, providing exclusive opportunities to highlight the qualities and diversity of Brazilian stones. “Direct interaction with these professionals allows us to facilitate their understanding of our materials and increase the chances of choosing Brazilian natural stone in new architectural projects worldwide,” added Cruz.
The director of Futura Inteligência, Ricardo Frizzera, will accompany the Vice President of Centrorochas in this initiative. The institute is a partner of the national Brazilian stones sector entity in collecting and transforming sectorial data with a focus on promoting and developing the productive arrangement. Project manager Jessica Machado and communication advisor Karina Porto Firme complete the Brazilian delegation present at the event.
Meeting at the Brazilian embassy
On February 9, the Centrorochas team will have a meeting with the first secretary and head of the commercial promotion sector (Secom), Nádia El Kadre, at the Embassy of Brazil in Abu Dhabi. “It is a valuable opportunity to strengthen ties, explore new opportunities, and consolidate Brazil’s position as a prominent supplier in the international market,” added Jessica Machado.
With unparalleled geological diversity, Brazil stands out as the 4th largest producer and the 5th largest exporter of natural stones in the world. There are more than 1,200 types of cataloged materials, each carrying the story of millions and billions of years in every vein and movement.
About It’s Natural – It’s Natural – Brazilian Natural Stone is an export promotion program developed by the Brazilian Center for Ornamental Stone Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion agency (ApexBrasil). The program, which currently supports 195 companies, aims to stimulate and increase the exports of Brazilian ornamental stones through a set of strategic internationalization actions, including promotion, image strengthening, and sectoral development in the global market. Over the past two years, the project has impacted more than 600 architects and designers across three continents: North America, Asia, and Europe. Companies interested in joining the project can access https://podio.com/webforms/26378838/1995038 and register for free.
About Centrorochas – The Brazilian Center of Ornamental Stone Exporters is actively involved in all national efforts to enhance the competitiveness of the ornamental stone sector. The organization directly supports Brazilian entrepreneurs in their presence abroad, in conjunction with commercial and operational activities related to the development and advancement of Brazilian companies.
About ApexBrasil – Brazilian Trade and Investment Promotion Agency works towards promoting Brazilian products and services abroad and attracting foreign investments to strategic sectors of the Brazilian economy. To achieve these goals, the Agency executes a diverse range of commercial promotion initiatives aimed at promoting exports and showcasing Brazilian products and services abroad. This includes prospective and commercial missions, business rounds, support for the participation of Brazilian companies in major international trade shows, visits by foreign buyers and opinion leaders to explore the Brazilian production structure, among other business platforms with the objective of strengthening the Brazil brand.