World leader in geological diversity, Brazil will take 71 of its natural stone companies to exhibit their products at Coverings 2023, the largest and most traditional fair in the coatings sector in North America for the Brazilian market, which will take place from April 18 to 21 , in Orlando, Florida.
Small, medium and large companies will be gathered at the event. The action is carried out by It’s Natural – Brazilian Natural Stone, a program to support ornamental stone exports maintained by the Brazilian Center for Ornamental Stone Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil).
The United States is the main importer of ornamental stones in the world and has Brazil as its primary trading partner. The strength of this relationship is evident with the numbers recorded in 2022. Last year alone, Americans imported approximately 3.37 billion dollars, the highest amount recorded in the last seven years. The value was 6.4% more compared to 2021 and, in this scenario, Brazil was the leader in the supply of materials, representing approximately 23.5% of total imports.
Fourth largest producer in the world and 5th largest exporter, Brazil has more than 1,200 varieties of natural stones and a large industrial park for the supply of blocks, finished and semi-finished products, works of art, design, architecture, among others. Thanks to the technological production capacity, the country sees its rocks undergo modern and environmentally sustainable processes.
“More than 95% of all the water used in the production process is fully reused, in addition, production waste is reused or sent to licensed deposits”, highlights the president of Centrorochas, Tales Machado. The sector still has the lowest CO2 emission rate in production, in relation to other coating options used in architectural projects.
During the four days of Coverings, visitors will have access to the Brazilian Pavilion set up in a total area of 17,800 square feet, in the North Hall. “In addition to the physical presence of businessmen and their commercial teams, visitors will be able to interact with our rocks and feel all the magnificence of our quartzites, marbles, granites and slates, among others”, points out the sectoral project manager, Rogério Ribeiro.
Among the various types of existing Brazilian rocks, quartzite has gained a prominent place. Brazil is the largest producer and supplier of this material, which has recently gained prominence due to the advancement of technology and mineral research.
About It’s Natural – Brazilian Natural Stone
It’s Natural – Brazilian Natural Stone is an export incentive program developed by the Brazilian Center for Ornamental Stones Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The program aims to stimulate and increase exports of Brazilian ornamental stones, through a set of strategic internationalization actions with promotion actions, strengthening the image and development of the sector in the world market.
The Brazilian Center for Dimension Stone Exporters is present in all national demands to increase the competitiveness of the dimension stone sector. The entity acts directly by providing support in the procedures related to the presence of Brazilian entrepreneurs abroad, combined with commercial and operational activities related to the development and evolution of Brazilian companies.
ApexBrasil acts to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve these goals, the Agency carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to get to know the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand.