São Paulo hosts international mission to explore Brazil’s natural stone industry

Architecture, design, media, and international trade professionals will enjoy an exclusive program focused on business deals, new products, innovation, and sustainability during Marmomac Brazil, the largest natural stone fair in the Americas.

International groups of buyers, journalists, and design and architecture professionals will arrive in São Paulo between February 23 and 26 for an immersive program focused on exploring the Brazilian natural stone market, a sector that is globally renowned for its unique geodiversity, innovation, and export potential.

The schedule includes exclusive experiences at Marmomac Brazil, the largest natural stone fair in the Americas, which will take place from February 24 to 26, with participation in in-person rounds of negotiations and access to launches and trends in the national production chain, as well as guided tours of cultural landmarks in the city of São Paulo. The initiative is being organized by It’s Natural – Brazilian Natural Stone, a sectoral program developed by the Brazilian Natural Stone Association (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil).

The 25 visitors come from Australia, Canada, the United Arab Emirates, the United States, Greece, India, Italy, Mexico, and Poland, reaffirming Brazil’s position as a strategic player in the international natural stone market.

With a significant expansion compared to the 2025 edition, this year the fair will occupy two pavilions at Anhembi District and is establishing itself as an important driver of international projection for the sector. The program includes strategic initiatives to boost concrete results, such as the Round of Negotiations, which will take place on February 24 and 25, bringing together 24 Brazilian companies and 18 international buyers from target markets. Eight of them are invited by the sectoral project, and another ten participate through the partnership between Centrorochas and Marmomac Brazil.

Furthermore, specialized journalists such as Anastasia Fernandez, from The Business Year (United Arab Emirates), and Giannis Galanis, from the portal Stone News (Greece), will participate in the immersion, alongside a group of five designers and architects from the United States, invited to learn firsthand about the use of Brazilian natural stones in architecture and interior design projects.

For these guests, the experience includes visits to iconic locations in the city, such as Ibirapuera Park and the museum Pinacoteca, besides the experience at the fair, which will feature spaces such as “Natural Stone: A Force of Nature,” an installation that covers 600 square meters and shows, in a sensory and informative way, the journey of natural stone from geological formation to final design, focusing on technology, sustainability, and new applications.

The official opening ceremony of Marmomac Brazil 2026 will bring together national authorities and international guests and will take place on February 24, at 11 a.m., at Arena Conteúdo. Registration for the fair is free for professionals in the fields of architecture, design, and construction, as well as marble suppliers, retailers, distributors, and importers.

International presence in numbers

• Round of Negotiations bringing together 24 Brazilian companies and 18 international buyers (Australia, Canada, the United Arab Emirates, India, Italy, Mexico, and Poland).
• Brazilian companies participating in the Business Round: Amagran, Angramar, Atlas Mármores, Brasigran, BSC, Brumagran, Cajugram, Capital Granite, Comil Cotaxe, CS3 Surface, Granistone a Rocha, Granitos Collodetti, Granos, Magban, Maqstone, Marbrasa, Margramar, MGA, Pedra do Frade, Pemagran, Potencial Pedras do Brasil, Qualitá Group, Santo Antonio Stones and Terlos Stones (21 companies from Espírito Santo, 2 from Ceará and 1 from Rio Grande do Sul)
• Participation of 5 architects and designers from the United States.
• International coverage by 2 journalists, one from the United Arab Emirates and the other from Greece.

About It’s Natural – Brazilian Natural Stone

It’s Natural – Brazilian Natural Stone is an export promotion program developed by the Brazilian Natural Stone Association (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The program aims to stimulate and increase Brazilian exports of ornamental stones through a set of strategic internationalization actions, including image promotion, market development, and sectoral strengthening.
Companies interested in joining the project can register for free at: https://podio.com/webforms/26378838/1995038

About Centrorochas

The Brazilian Natural Stone Association (Centrorochas) is actively involved in all national efforts to increase the competitiveness of the ornamental stone sector. The organization provides direct support for Brazilian companies’ international presence, combining commercial and operational actions to foster the development and growth of the industry.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its goals, ApexBrasil carries out a variety of commercial promotion initiatives aimed at boosting exports and enhancing Brazil’s global image, such as trade missions, business matchmaking, support for Brazilian companies at major international trade shows, and inbound buyer and influencer visits. The agency also coordinates with public and private stakeholders to attract foreign direct investment (FDI) to Brazil, focusing on sectors that are strategic to enhancing the country’s business competitiveness.