Largest supplier of dimension stones to the USA will bring together 72 companies at a local fair

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Thousands of kilometers separate Brazil from the United States, but at the same time, the two countries have something in common that has kept them united for decades: the trade in ornamental stones. From April 5th to 8th, 72 Brazilian exporters of products such as quartzite, marble and granite will be at Coverings 2022, the largest and most traditional North American fair in the covering sector, which will take place in Las Vegas.

During the four days of the event, visitors will have access to the Brazilian Pavilion, which will house small, medium and large companies in a total area of 3,456 m² (approximately 32,000 sqft). In the space equivalent to about seven semi-Olympic swimming pools, green and yellow companies will be gathered that will have a subsidy from It’s Natural – Brazilian Natural Stone, a program to support ornamental stone exports maintained by the Brazilian Center of Ornamental Stone Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil).

The president of Centrorochas, Tales Machado, assesses that the moment is positive for exports, given the increase registered by the segment in 2021. According to data from the national sector entity, last year Brazilian exports totaled US$1.34 billion and hit growth of 35.5% compared to 2020. “We are the largest and most important supplier of sheets to the US, and we want to become the main partner in large projects and in the supply of finished products: we have the quality, diversity and competence for this ”, he pointed out. The United States appears in the lead as the largest consumer of Brazilian ornamental stones, representing 62.7% of all our exports. China (11.5%) and Italy (6.5%) occupy the following positions.

By tradition, the American market is ahead in the consumption of slabs and finished products, with the use of Brazilian stones in projects of the most diverse sizes. It’s Natural manager, Rogério Ribeiro, explains the mutual interest between the two economies. “Brazilian businessmen are looking forward to returning to the United States, since there was no fair in 2020 and in 2021 we had only one institutional stand, given the restrictions due to the Covid-19 pandemic. Brazil has a lot to offer. The country is a world leader in geological diversity and has more than 1,200 varieties of products,” he explains.

Applied Brazilian rocks

Located in one of the most incredible and inspiring views of Manhattan, a penthouse valued at more than $39,500,000 was clad in Copacabana granite, an exotic natural rock extracted in the interior of the State of Minas Gerais in Brazil. The material was provided by Super Clássico Natural Stone, one of the companies participating in the Brazilian Pavilion at Coverings 2022.

Participating in Coverings 2022, with the support of It’s Natural – Brazilian Natural Stone, are the brands Altivo Pedras, Amagran, Andrade, Angramar, Art Sul, Bramagran, Brasigran, Brothers in Granite, Brumagran, Cajugran, Calvi Granitos, Capital Granite, Coex, Costa Granitos, CS3, Decolores, Diamond, Elite Stones, Emerick Stones, Ferraz Brasil, Fortuna Granitos, Gramazini, Gramil, Grandall Granitos, Granex do Brasil, Granibras, Granipex, Graniti, Granitos Collodetti, Granos Granitos, Gransena, Igramar, Imarf, Imetame, Internacionale, Itinga Mining Group, Laka Granites, Levantina, Luchoa, Magban, Magnitos Magnago, Mameri Rochas, Maqstone, Marcel, Margramar, MG2 Granites, Micapel Slate, Michelangelo, Milanezi Granites, Mineração Borchardt, Mineração Granduvale, Mineral Stone, Monte Negro, Naturale Granitos, Nova Aurora, Nova Stone, Pedra do Frade, Pemagran, Pettrus, Poliex, PR Grupo Paraná, Qualitá Group, Quartzblue, S&J Mineração, Santo Antonio, Stone Palace, Stone Hill, Testi do Brasil, Thor, Toledo Mineração , Victoria Stone and Yellow Stone.

About It’s Natural – Brazilian Natural Stone

It’s Natural – Brazilian Natural Stone is an export incentive program developed by the Brazilian Center for Ornamental Stones Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The program aims to stimulate and increase exports of Brazilian ornamental stones, through a set of strategic internationalization actions with promotion actions, strengthening the image and development of the sector in the world market.

About Centrorochas

The Brazilian Center for Dimension Stone Exporters is present in all national demands to increase the competitiveness of the dimension stone sector. The entity acts directly by providing support in the procedures related to the presence of Brazilian entrepreneurs abroad, combined with commercial and operational activities related to the development and evolution of Brazilian companies.


About ApexBrasil

ApexBrasil acts to promote Brazilian products and services abroad and attract foreign investment to set

strategic values of the Brazilian economy. To achieve these goals, the Agency carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to get to know the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand.

Featured photo: On top of a 78-story skyscraper and with one of the most privileged views of New York City is Copacabana, an exotic natural stone extracted in the interior of the state of Minas Gerais and supplied by Super Clássico Natural Stone.