It’s Natural Steering Committee holds the first meeting of its new cycle

Meeting marks the resumption of activities with a new composition, approves action in the Middle East, and presents international planning through 2027

The first meeting of the Steering Committee of the program It’s Natural – Brazilian Natural Stone in the new cycle of the sectoral agreement, signed between the Brazilian Natural Stone Association (Centrorochas) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil), was held on September 9.

The meeting brought together the new committee members. It was led by Emerson Raiol, an analyst at ApexBrasil and the chair of the Steering Committee, with the support of Thiago Fukuda, the project manager for Centrorochas. The vice president of the natural stone association, Fábio Cruz, also attended the meeting. He took part in the discussions and contributed to the strategic directions of the meeting.

During the gathering, Emerson highlighted the history of the partnership between the Agency and Centrorochas, now in its third cycle. He also emphasized the importance of diversity and transparency in the composition and decisions of the Committee. Thiago Fukuda presented the strategic plan for the period from 2025 to 2027, focusing on major international fairs and on strengthening Brazil’s image as a global supplier of natural stones.

As a key decision, the Committee approved the inclusion of Brazil Stone Connection – Middle East 2025 Edition in the action plan for the sectoral project. The event will include activities such as participation in the National Day of Brazil at the embassy in Abu Dhabi, a prospective mission to Saudi Arabia, and participation in the fair Big 5, which will take place in November of this year. This new activity was included to replace the funds initially allocated for Cachoeiro Stone Fair 2025. The initiatives planned for the trade show could not be implemented because the agreement was only signed one week before the event, making it impossible to meet operational deadlines.

Get to know the new companies that make up the Steering Committee of It’s Natural

The group brings together representatives of the Brazilian stone industry from different backgrounds and regions, promoting diverse and strategic participation in decisions regarding the project. The committee members include:

• Andrade – Josy Andrade
• Brasigran – Ricardo Schevz
• Capital Granite – Moema Lessa
• Decolores – Gustavo Probst
• Granos – Renata Silveira
• Milanezi Granitos – Ladiani Milanezi
• Terlos – Lucas Brunoro
• Zucchi – Leonardo Tatagiba

About It’s Natural – Brazilian Natural Stone

It’s Natural – Brazilian Natural Stone is an export promotion program developed by the Brazilian Natural Stone Association (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The program, which currently supports 226 companies, aims to encourage and increase exports of Brazilian natural stones, through a set of strategic internationalization actions geared towards promotion, strengthening of the image, and development of the industry in the global market.  Companies interested in being part of the project must visit https://podio.com/webforms/26378838/1995038 to register for free.

About Centrorochas

The Brazilian Natural Stone Association is active in all national demands to increase the competitiveness of the natural stone industry. The organization acts directly by providing support in the procedures related to the presence of Brazilian entrepreneurs abroad, along with commercial and operational activities for the development and evolution of Brazilian companies.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency works to promote Brazilian products and services abroad and to attract foreign investment to strategic sectors of the Brazilian economy. To achieve these objectives, the Agency carries out several trade promotion activities aimed at promoting exports and valuing Brazilian products and services abroad. They include prospective and trade missions, rounds of negotiations, support for the participation of Brazilian companies in major international fairs, and visits of foreign buyers and opinion formers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand. The Agency also works in coordination with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors, aiming at the development of competitiveness of Brazilian companies and of the country.