The managers of It’s Natural – Brazilian Natural Stone, Rogério Ribeiro and Emerson Raiol, fulfilled two days of agendas in Vitória, Espírito Santo, on the 17th and 18th of May. Among the commitments, visits to companies supported by the project to encourage exports of Brazilian ornamental stones and meeting of the Management Committee of the program that is carried out by the Brazilian Center of Ornamental Stones Exporters (Centrorochas), with the support of the Brazilian Agency for the Promotion of Exports and Investments (ApexBrasil).
Vitoria Stone Group and Qualitá Group were the companies that received the managers and communication advisor for Centrorochas and It’s Natural, Karina Porto Firme. During the meetings, there was an exchange of information about the market, sector project actions that support the company, actions to promote the stones abroad and a technical visit to the supported production line.
At Vitoria Stone, the managers were received by the commercial director, Henrique Tyrone, and by the head of marketing, Igor Caetano. At Qualitá Group, Rogério and Emerson were welcomed by the marketing director, Paula Oliveira, by the manager Diego Sirtoli, and by the data specialist, Matheus Richards.
On May 18, the It’s Natural Management Committee meeting took place. Hybrid, the meeting took place at the Findes Building, in Vitória, and had the virtual participation of committee members who were in different locations, and the president of Centrorochas, Tales Machado. The meeting was chaired by the group’s president, sector project analyst and manager of the It’s Natural sector project at ApexBrasil, Emerson Raiol, and by the manager of It’s Natural at Centrorochas, Rogério Ribeiro.
About It’s Natural – Brazilian Natural Stone
It’s Natural – Brazilian Natural Stone is an export incentive program developed by the Brazilian Center for Ornamental Stones Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The program aims to stimulate and increase exports of Brazilian ornamental stones, through a set of strategic internationalization actions with promotion actions, strengthening the image and development of the sector in the world market.
The Brazilian Center for Dimension Stone Exporters is present in all national demands to increase the competitiveness of the dimension stone sector. The entity acts directly by providing support in the procedures related to the presence of Brazilian entrepreneurs abroad, combined with commercial and operational activities related to the development and evolution of Brazilian companies.
ApexBrasil acts to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve these goals, the Agency carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to get to know the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand.