It’s Natural Brings 26 Visitors from 10 Countries for an Unprecedented Initiative in Espírito Santo and São Paulo

The Program includes technical visits in both states, participation in Marmomac Brazil, and a Business Roundtable gathering 15 international buyers and over 20 companies.

It’s Natural – Brazilian Natural Stone is taking another step to strengthen the Brazilian natural stone sector in the global market. With an agenda that includes technical visits in Espírito Santo and participation in Marmomac Brazil, the largest natural stone fair in the Americas, which will take place in São Paulo, the program will host 26 international visitors from about 10 countries, including buyers, architects, designers, and journalists, reinforcing Brazil’s position as a reference in geodiversity, innovation, and sustainability.

Promoted by the Brazilian Natural Stone Association (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), the program will provide visitors with a comprehensive immersion into the sector’s production chain, highlighting all stages of the industry.

The program’s agenda will be divided into two parts. In Espírito Santo, guests will have the opportunity to visit quarries, industries, and showrooms, where they can closely observe the entire national stone production process. In São Paulo, they will participate in Marmomac Brazil, where buyers will engage in the Business Roundtable, connecting directly with companies that are part of the sectoral project.

The group of international visitors will consist of 26 guests, including 15 buyers, with seven invited by the sectoral project and eight through a partnership between Centrorochas and the fair’s organization. The buyers represent countries such as Lebanon, Romania, Canada, the United States, Australia, Taiwan, Poland, India, and Mexico. The group also includes seven designers and architects from the United States and Turkey, as well as four journalists from Italy, the United States, Germany, and Greece, two of them were invited by the sectoral project and two through the Centrorochas and Marmomac Brazil’s partnership.

International Guests’ Schedule

In Espírito Santo (ES):

February 17 – Monday

• 11:00 AM – Visit to Imil, in Cachoeiro de Itapemirim (quarry)
• 12:30 PM – Visit to Magban, in Cachoeiro de Itapemirim (industry)
• 3:00 PM – Visit to Decolores, in Cachoeiro de Itapemirim (industry)

February 18 – Tuesday

• 9:30 AM – Visit to Vitória Stone, in Serra (industry)
• 1:30 PM – Visit to Qualitá, in Serra (industry)
• 4:00 PM – Transfer and travel to São Paulo

In São Paulo (SP):

February 19 – Wednesday

• 10:00 AM to 7:00 PM – Participation in Marmomac Brazil/Business Roundtable

February 20 – Thursday

• 10:00 AM to 7:00 PM – Participation in Marmomac Brazil

Program Highlights:

• 26 international visitors from about 10 countries, including buyers, architects, designers, and journalists.
• 15 international buyers, with 7 invited by the sectoral project and 8 through the fair’s partnership, from countries such as Lebanon, Romania, Canada, the United States, Australia, Taiwan, Poland, India, and Mexico.
• 7 designers and architects from the United States and Turkey.
• 4 journalists from international media outlets, with 2 invited by the sectoral project and 2 by the fair’s partnership, coming from Italy, the United States, Germany, and Greece.
• 5 companies visited in Espírito Santo, including quarries, industries, and showrooms.
• Participation of over 20 Brazilian companies in the Business Roundtable.
• 2 states in the itinerary: Espírito Santo (technical visits) and São Paulo (participation in Marmomac Brazil).
• Business Roundtable on February 19, connecting international buyers with companies from the sectoral project.

General Data on Brazil – Natural Stone Sector (Source: Centrorochas)

• Largest geological diversity in the world, with over 1,200 varieties of materials.
• 4th largest producer and 5th largest exporter of natural stones worldwide.
• 480,000 direct and indirect jobs generated by the sector.
• US$ 1.26 billion in exports in 2024, reflecting a 12.7% growth compared to the previous year.
• 125 countries imported Brazilian stones in 2024.
• 56.3% of exports in 2024 were destined for the United States, followed by China (12.3%) and Italy (6.5%).
• Main exporting states in 2024: Espírito Santo (82.3%), Minas Gerais (9.6%), and Ceará (3.6%).
• Brazil is the largest exporter of natural stones to the U.S., with 21.7% market share in the North American market.
• Thanks to its technological and productive capacity, the Brazilian sector employs modern and environmentally sustainable processes.

About It’s Natural – Brazilian Natural Stone

It’s Natural – Brazilian Natural Stone is an export incentive program developed by the Brazilian Natural Stone Association (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). Currently supporting 223 companies, the program aims to stimulate and increase Brazilian ornamental stone exports through a set of strategic internationalization actions, including promotion, image strengthening, and sector development in the global market. Companies interested in joining the project can register for free at https://podio.com/webforms/26378838/1995038.

About Centrorochas

The Brazilian Natural Stone Association addresses all national demands to enhance the competitiveness of the ornamental stone sector. The entity provides direct support in processes related to the presence of Brazilian businesses abroad, combining commercial and operational activities to drive the development and growth of Brazilian companies.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve these goals, the agency carries out diverse trade promotion actions aimed at boosting exports and showcasing Brazilian products and services internationally, such as prospective and trade missions, business rounds, support for Brazilian companies’ participation in major international fairs, and visits from foreign buyers and opinion leaders to learn about Brazilian productive infrastructure. ApexBrasil also coordinates with public and private stakeholders to attract foreign direct investment (FDI) to Brazil, focusing on sectors strategic to the development of Brazilian businesses and the nation’s competitiveness.