Ideas for the ornamental stone sector can be worth up to R$ 5 thousand

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The first ideathon in the segment is organized by the Vitória Stone Fair platform and will take place between the 27th and 29th of May at Base27


Architects, designers, programmers, students and entrepreneurs will have the opportunity to show their innovative ideas and also compete for R$ 5 thousand between the 27th and 29th of May, in the first edition of the Maratona de Ideias do Setor de Pedras Ornamentais do Brasil – Ideastone. An initiative by Milanez & Milaneze – through Vitória Stone Fair – and Centrorochas, the event takes place at Base27, an innovation hub in Espírito Santo, which is also a co-organiser of Ideastone.

Focused on the objective of taking advantage of the countless opportunities that ornamental stones offer and solving some of the main challenges of the sector, participants will have 54 hours to develop their ideas, being accompanied by the mentorship of important professionals. The most revolutionary and creative projects compete for prizes of up to R$5,000, participation in Sebrae’s Empretec, Sebraetec’s consultancies, up to 3 months of use of the B27 coworking space, a business mentoring program with Fluyd, the innovation studio responsible for execution of the ideathon, in addition to other awards yet to be announced.

Registration is now open and can be done through the website: The deadline ends on May 22, at 11:59 pm, and the ideas must meet one of the three guiding themes: customer experience and commercial intelligence; production optimization and inventory reduction; and new markets and products. Only 50 ideas will be selected for the competition.

the sector

With more than US$ 1.3 billion in annual exports, the ornamental stone sector generates more than 480,000 jobs, with Brazil being the fifth largest exporter in the world and Espírito Santo the largest producer in the country. This data proves the socioeconomic relevance of the segment, making the innovation agenda increasingly necessary through initiatives such as Ideastone.


Ideastone – Base27

Date: May 27th to 29th, 2022

Information and registration: