Great success and international repercussion of Brazilian rock at a fair in the USA

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With the beauty and composition of the stands assembled from the variety and elegance of natural rocks with yellow-green DNA, the Brazilian Pavilion at Coverings 2023 has attracted qualified visitors during the largest and most traditional fair in the coatings sector in North America for the Brazilian market, which runs until April 21, in Orlando, Florida.

World leader in geological diversity, Brazil presents itself with 71 of its ornamental stone companies between small, medium and large sizes. The action is carried out by It’s Natural – Brazilian Natural Stone, a program to support ornamental stone exports maintained by the Brazilian Center for Ornamental Stone Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil).

On the 18th, the opening of the event, an opening ceremony of the Brazilian Pavilion took place. The ceremony was attended by the Deputy Consul General, Cristiano Franco Berbert, representing the Consulate General of Brazil in Miami, industry leaders, businessmen and visitors to the fair. In his speech, the president of Centrorochas, Tales Machado, praised the commercial relationship between the two countries. “The United States is the main importer of dimension stone in the world and has Brazil as its primary trading partner. The robustness of this relationship is evident with the numbers registered in 2022”, he commented. Last year alone, Americans imported approximately 3.37 billion dollars, the highest amount recorded in the last seven years. The value was 6.4% more compared to 2021 and, in this scenario, Brazil was the leader in the supply of materials, representing approximately 23.5% of total imports.

Fourth largest producer in the world and 5th largest exporter, Brazil has more than 1,200 varieties of natural stones and a large industrial park for the supply of blocks, finished and semi-finished products, works of art, design, architecture, among others. Thanks to the technological production capacity, the country sees its rocks undergo modern and environmentally sustainable processes. The natural stone sector in Brazil has the lowest CO2 emission rate in production, in relation to other coating options used in architectural projects. The arrangement also includes the reuse of more than 95% of all the water used in the production process. In addition, production waste is reused or sent to licensed deposits.

Installed in a total area of 17,800 square feet, in the North Hall, the Brazilian Pavilion exposes all the majesty of quartzites, marbles, granites, slates, among other rocks. Meet the participating companies: Altivo Pedras, Amagran, Andrade Stones, Bramagran, Brasigran, Brothers in Granite, Brumagran, Cajugram, Calvi Granitos, Capital Granite, Costa Granitos, CS3 Surfaces, Dalvi Stone, Decolores, Della Pietra, Elite Stones, Ferraz Brasil , Fortuna Granitos, Gramazini, Gramil, Grandall Granitos, Granex do Brasil, Granibras, Granipex, Granistone, Graniti Export, Granitos Collodetti, Granos Granitos, Imarf, Imetame Natural Stones, Laka Granitos, Levantina Brazil, Luchoa Corp, Magban, Magnitos, Mameri Rochas, Maqstone, Marbrasa, Margramar, MG2 Granites, Micapel, Michelangelo Marble, Milanezi Granites, Milgran Granites, Mineração Borchardt, Mineral Stone, Monte Negro Granites, Multistone, Naturale Granites, Nova Aurora, Nova Stone, Pazigram, Pedra do Frade Export, Pemagran, Pettrus, Poliex Marble, PR Grupo Paraná, Qualitá Group, Quartzblue, Riva Stone, Sabagram, Santo Antonio, Stone Palace Surfaces, Super Clássico, Testi do Brasil, Thor Granitos, Toledo Mineração, UNQ Stone, Vitoria Stone Group, Willcomex and Yellow Stone.

About It’s Natural – Brazilian Natural Stone

It’s Natural – Brazilian Natural Stone is an export incentive program developed by the Brazilian Center for Ornamental Stones Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The program aims to stimulate and increase exports of Brazilian ornamental stones, through a set of strategic internationalization actions with promotion actions, strengthening the image and development of the sector in the world market.

About Centrorochas

The Brazilian Center for Dimension Stone Exporters is present in all national demands to increase the competitiveness of the dimension stone sector. The entity acts directly by providing support in the procedures related to the presence of Brazilian entrepreneurs abroad, combined with commercial and operational activities related to the development and evolution of Brazilian companies.

About ApexBrasil

ApexBrasil acts to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve these objectives, the Agency carries out actions of diversified trade promotion activities aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and opinion makers to meet the Brazilian productive structure among other business platforms that also aim to strengthen the Brazil brand.