From Washington to Orlando: Brazilian natural stones inspire North American design

With a tour that strengthens connections between the Brazilian industry and big names in luxury design and construction in the United States, Brazil showcases the creative power, versatility, and sustainability of its natural stones to the rest of the world.

From October 19 to 26, 2025, the project It’s Natural – Brazilian Natural Stone – an initiative carried out by the Brazilian Natural Stone Association (Centrorochas) in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency) – will begin a new phase of international promotion in the United States. The schedule will include Brazil Stone Collection | Washington, D.C. Edition and participation in Bond Custom, in Orlando (Florida).

Brazil Stone Collection in Washington, D.C.

On October 20, at 3:30 p.m. (local time), the Brazilian Embassy in Washington, D.C. will host a lecture for North American architects, designers, and builders. The talk is titled “Brazilian Natural Stones: Inspirational Versatility.” The presentation will be led by Fábio Cruz, the vice president of Centrorochas. He will highlight the versatility, sustainability potential, and multiple uses of Brazilian natural stones in contemporary architectural projects.

The plans also include meetings with the lobbying firm recently hired by Centrorochas, as well as appointments with the U.S. government and related bodies, such as USTR (United States Trade Representative), the International Trade Administration (ITA) or the Bureau of Economic and Business Affairs (EB), the Atlantic Council – Adrienne Arsht Latin America Center, the American Institute of Architects (AIA), NAHB (National Association of Home Builders), NSI (Natural Stone Institute), and NKBA (National Kitchen & Bath Association) – important benchmarks in the construction, design, and architecture segments in the United States. Gatherings with local press and Brazilian correspondents working in the U.S. capital will also take place.

Bond Custom in Orlando: connection with luxury design

Ending the schedule in the United States, from October 23 to 26, the Brazilian representatives will participate in Bond Custom, an annual event that connects leading architects and luxury residential designers in North America with premium product suppliers.

With an exclusive format encompassing individual meetings and custom networking opportunities, the event provides unique opportunities to expand relationships between Brazilian natural stone producers and professionals who work in high-end projects in the United States and other countries.

“The presence of the Brazilian industry at Bond Events reaffirms that the project It’s Natural is committed to positioning Brazil as a global leader in the natural stone segment. Direct interactions with international specifiers allow us to introduce, in a technical and inspiring way, the aesthetic qualities, geological diversity, and sustainable appeal of Brazilian stones, strengthening the country’s image as a point of reference in design and innovation,” the vice president of Centrorochas points out.

Sector takes part in event held by ApexBrasil and the Atlantic Council

On October 27 and 28, in Washington, D.C., representatives of the Brazilian natural stone industry will participate in an event held by ApexBrasil in partnership with the Atlantic Council, one of the most respected think tanks in the United States, specializing in international affairs. This nonpartisan organization seeks to foster U.S. leadership and engagement around the world, in cooperation with global allies and partners, aiming to shape joint solutions to international challenges. The program will include the presence of the general manager of ApexBrasil’s North America office, Igor Brandão. It aims to further the dialogue on commercial and institutional opportunities between Brazil and the United States, strengthening the strategic positioning of the natural stone industry on the global stage.

Schedule of It’s Natural’s mission in the United States

• Washington, D.C.

October 20 – 3:30 p.m. (local time), at the Brazilian Embassy

Lecture “Brazilian Natural Stones: Inspirational Versatility,” given by Fábio Cruz, the vice president of Centrorochas, geared towards North American architects, designers, and builders.

October 21 and 22

Institutional schedule with meetings with the lobbying firm hired by Centrorochas, appointments with the U.S. government and related bodies, such as USTR, the International Trade Administration (ITA) or the Bureau of Economic and Business Affairs (EB), the Atlantic Council – Adrienne Arsht Latin America Center, the American Institute of Architects (AIA), NAHB (National Association of Home Builders), NSI (Natural Stone Institute), and NKBA (National Kitchen & Bath Association). Gatherings with local press and Brazilian correspondents working in the U.S. capital are also planned.

October 27 and 28

Participation in an event held by ApexBrasil in partnership with the Atlantic Council, one of the most respected think tanks in the United States.

• Orlando (Florida)

October 23 to 26, at The Westin Cape Coral Resort at Marina Village

Participation in Bond Custom, an event that connects leading architects and luxury residential designers in North America with premium product suppliers, promoting strategic networking and business opportunities for the Brazilian natural stone industry.

About It’s Natural – Brazilian Natural Stone

It’s Natural – Brazilian Natural Stone is an export promotion program developed by the Brazilian Natural Stone Association (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The program, which currently supports 226 companies, aims to encourage and increase exports of Brazilian natural stones, through a set of strategic internationalization actions geared towards promotion, strengthening of the image, and development of the industry in the global market.  Companies interested in being part of the project must visit https://podio.com/webforms/26378838/1995038 to register for free.

About Centrorochas

The Brazilian Natural Stone Association is active in all national demands to increase the competitiveness of the natural stone industry. The organization acts directly by providing support in the procedures related to the presence of Brazilian entrepreneurs abroad, along with commercial and operational activities for the development and evolution of Brazilian companies.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency works to promote Brazilian products and services abroad and to attract foreign investment to strategic sectors of the Brazilian economy. To achieve these objectives, the Agency carries out several trade promotion activities aimed at promoting exports and valuing Brazilian products and services abroad. They include prospective and trade missions, rounds of negotiations, support for the participation of Brazilian companies in major international fairs, and visits of foreign buyers and opinion formers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand. The Agency also works in coordination with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors, aiming at the development of competitiveness of Brazilian companies and of the country.