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Brazil showcases sustainable innovation at KBIS 2025 with quartzite countertop made from natural stone waste

Made from the waste of the natural stone quarrying process, the piece incorporated technological precision and sustainable design, with 204 hours of CNC work and meticulous details, making it a highlight of Brazil’s presence...

Centrorochas celebrates 20 years with a new brand and a look to the future

Modernity and tradition come together in a new visual identity that celebrates two decades of achievements in the natural stone sector.   The Brazilian Natural Stone Association (Centrorochas) is celebrating its 20th anniversary with...

Marmomac Brazil: Natural stones in the spotlight in 2025

The world’s largest trade fair in the industry will be held for the first time in Brazil, enhancing the prominence of the segment in boosting the national economy. São Paulo will host a historic...

Brazil Ends 2024 with a 12.7% Increase in Natural Stone Exports, Strengthening Global Leadership

Despite logistical challenges, the industry achieves historic performance, consolidating its position among the world’s leading players.   Vitória, January 10, 2025 – Brazilian natural stone exports closed 2024 with revenue of USD 1.263 billion,...

Brazil Showcases Its Unparalleled Geological Wealth at KBIS 2025

Brazil will return to KBIS 2025 , North America’s largest kitchen and bath design event, reaffirming its position as a global leader in the natural stone sector. In its second consecutive participation, the country will...

Brazilian Natural Stone Sector Strengthens International Presence with Study and Mission to India

The Brazilian natural stone sector is expanding its global presence following the Prospective Mission to India, held from November 24 to 28. The initiative, promoted by the It’s Natural – Brazilian Natural Stone project...

Centrorochas among the best projects for “Promotion of the Sector’s Image Abroad” at the 2024 ApexBrasil-Exame Awards

On the evening of December 9, Teatro Bravos – Instituto Tomie Ohtake, in São Paulo, hosted the ceremony of the ApexBrasil-Exame Awards: The Best in International Business 2024, a moment to celebrate the initiatives...

Mission to Australia Reinforces Brazil’s Strategy to Expand Exports to the Country

An Initiative of the It’s Natural Program strengthens trade relations and positions Brazil as a leader in geological quality and diversity in the sector. Following the presentation of the Market Study about Australia, held...

Business rounds at Cachoeiro Stone Fair 2024 promise to boost sales in the sector

The It’s Natural – Brazilian Natural Stone stand will be a strategic meeting point at this year’s Cachoeiro Stone Fair. The export incentive program space for the natural stone sector, developed by the Brazilian...

Stone sector determines markets that will guide international market actions

Entrepreneurs and representatives from around 50 companies in Brazil’s natural stone sector met on July 24 to determine the priority and secondary markets that will guide the actions of It’s Natural – Brazilian Natural...