In a meeting held on Friday, November 12, the Management Committee of It’s Natural – Brazilian Natural Stone defined the criteria for the disposition of Brazilian dimension stone companies in Coverings 2022 with the sectoral project. It’s Natural is the result of a partnership between the Brazilian Center for Ornamental Stones Exporters (Centrorochas) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) to promote Brazilian stones in the international market.
Companies interested in participating in the Brazilian pavilion at the fair will have access to information in the coming days. Coverings is considered the largest fair in the marble and granite sector in North America and will take place from April 5th to 8th, in Las Vegas, in the United States.
Companies interested in participating will be able to express their interest until November 26th. Just click on the link and choose “Coverings 2022”: https://podio.com/webforms/26378838/1995038
About It’s Natural – Brazilian Natural Stone
It’s Natural – Brazilian Natural Stone is an export incentive program developed by the Brazilian Center for Ornamental Stones Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil). This program aims to stimulate and increase exports of Brazilian ornamental stones, through a set of strategic internationalization actions with promotion actions, strengthening the image and development of the sector in the world market.
The Centro Brasileiro dos Exportadores de Pedras Ornamentais acts directly in the procedures related to the presence of Brazilian businessmen abroad combined with commercial and operational activities related to the development and evolution of Brazilian companies.
Apex-Brasil acts to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve these goals, the Agency carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to get to know the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand.