Centrorochas celebrates 20 years with a new brand and a look to the future

Modernity and tradition come together in a new visual identity that celebrates two decades of achievements in the natural stone sector.

The Brazilian Natural Stone Association (Centrorochas) is celebrating its 20th anniversary with a milestone that reinforces its history and looks to the future: a complete rebranding of its visual identity. More than just a change of logo, this is a time to reaffirm its values and its leadership in the Brazilian stone export market.

Over two decades, Centrorochas has established itself as a benchmark in the sector, promoting Brazil’s natural wealth to the world. Now, with a new visual identity, the organization captures its essence and communicates its mission and vision in an even more sophisticated way. The new symbol combines elements that translate Centrorochas’ tradition, quality and global reach, creating an immediate connection with its public and partners.

“A brand is much more than a name, it is a reflection of its history, of the people who have built its name over the years and of their dreams. With this rebranding, we’re not just changing our appearance, but reaffirming our essence and the path we’ve chosen to follow,” said Tales Machado, president of Centrorochas.

With the new design, Centrorochas is reaffirming its commitment to innovation and highlighting Brazilian natural stone on the international stage. Over the course of its 20-year history, the association has consolidated a legacy of excellence and now, with its new identity, it is strengthening its role as a leading player in connecting Brazil and the world through the sector’s natural wealth.