Centrorochas and ApexBrasil celebrate positive results in the 1st year of It’s Natural

Around 100 guests participated on July 5 in the 1-year seminar of It’s Natural – Brazilian Natural Stone, a sectoral project resulting from the partnership signed between the Brazilian Center for Ornamental Stones Exporters (Centrorochas) and the Brazilian Agency for the Promotion of Exports and Investments (ApexBrasil). The event took place in a hybrid form, bringing together businessmen and representatives of the Brazilian ornamental stone sector, at the Hotel Golden Tulip, in Vitória, and also virtually.

The sector project analyst and manager of the It’s Natural sector project at ApexBrasil, Emerson Raiol, was present at the event representing the president of the national agency, Augusto Pestana, the business director, Lucas Fiuza, and the president of corporate management, Roberto Escoto. The meeting also had the virtual participation of the federal deputy, Evair de Melo, and state leaders of the segment in the states of Minas Gerais, Rio de Janeiro, Espírito Santo and Ceará.In his speech, the president of Centrorochas, Tales Machado, highlighted the action as another milestone in the sector. “We are very happy with everyone’s presence here today, companies supported by the sectorial project or that are not yet part of the program. It’s great to have you here at this time of accountability. It is the first time that our sector has had a moment like this, of total transparency of the actions carried out to promote Brazilian stones in the international market”, he stressed.

Afterwards, the vice-president of the entity, Fabio Cruz, and the project manager and manager of It’s Natural, Rogério Ribeiro, detailed the actions carried out in the last twelve months, with a financial statement, and also spoke about the work planned for the next months.

Click here and check out the photos of those who honored the event.

About It’s Natural – Brazilian Natural Stone

It’s Natural – Brazilian Natural Stone is an export incentive program developed by the Brazilian Center for Ornamental Stones Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The program aims to stimulate and increase exports of Brazilian ornamental stones, through a set of strategic internationalization actions with promotion actions, strengthening the image and development of the sector in the world market.

About Centrorochas

The Brazilian Center for Dimension Stone Exporters is present in all national demands to increase the competitiveness of the dimension stone sector. The entity acts directly by providing support in the procedures related to the presence of Brazilian entrepreneurs abroad, combined with commercial and operational activities related to the development and evolution of Brazilian companies.

About ApexBrasil

ApexBrasil acts to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve these goals, the Agency carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand.