Two years after the last edition, Cachoeiro Stone Fair 2022 was marked by reunion and great opportunities to do business. The most traditional ornamental stone fair in Latin America, which took place from the 23rd to the 26th of August, surprised the organizers by registering the presence of around 20 thousand people, according to a preliminary balance.
A first-time participant at the fair, It’s Natural – Brazilian Natural Stone, a program to encourage exports of Brazilian ornamental stones developed by the Brazilian Center for Ornamental Stones Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), had an institutional stand that made it possible to publicize the program to players in the segment.
During the four days of the event, visitors from all Brazilian states, plus the Federal District, and also from 22 countries, such as the United States, China, Portugal, Italy, Turkey, among others, passed through the Carlos Caiado Barbosa Exhibition Park. The 180 exhibiting brands found an optimistic scenario and a favorable environment for closing deals and networking.
During the opening ceremony of the fair, held on the 23rd, the president of Centrorochas, Tales Machado, celebrated the positive result of the agreement signed between the entity and ApexBrasil. “In our first year we broke a historic sales record, with 1.34 billion dollars, we also participated in our first international fair. Now we have many more opportunities ahead,” he said.
Rocks as works of art at the Cachoeiro Stone Fair
Sustainability, biophilia and technology. It was based on these three pillars that architect Vivian Coser developed the stand for It’s Natural – Brazilian Natural Stone. “Our objective was to expose the rocks as if they were true works of art”, highlighted the professional.
ApexBrasil’s Industry and Services coordinator, Paulo Roberto da Silva, was present during the four days of the fair and was impressed with the size and structure of the event. “Participating in the Cachoeiro Stone Fair was a very interesting experience. Our It’s Natural stand was developed together with six companies supported by the sectoral project and with the aim of attracting new participants to the program developed by Centrorochas in partnership with ApexBrasil”, he said.
At the stand, quartzite and dolomitic marble were used, materials donated by companies supported by the sectorial program: Cajugram (Apollo); Gramazini (Polaris); Magban (Avocatus); Margramar (Acqua Gucci) and Qualitá Group (Alba Pietra). The company Gramobrás was responsible for machining with sequential cuts forming the map of Brazil. The work was executed from the architectural project and produced in the waterjet cutting system.
The Cachoeiro Stone Fair is organized by Milanez & Milaneze, promoted by Sindirochas and Cetemag and sponsored by Sicoob, Bandes, CREA-ES, Sesi, Senai and support from the Municipality of Cachoeiro de Itapemirim, Sebrae and Centrorochas.
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