Business Roundtable in Dubai Projects Over US$ 2.2 Million in Deals for Brazilian Natural Stones

In a single day, the initiative generated immediate business and consolidated a commercial pipeline for the Brazilian sector in the Arab market.

The Brazil Stone Collection | Middle East 2025 Business Roundtable, held in Dubai, generated US$ 330,000 in immediate deals and an estimated US$ 2.25 million in business over the next 12 months, by facilitating 98 business meetings in a single day between 15 Brazilian natural stone companies and six international buyers from the Gulf region, consolidating the initiative as an effective gateway to the Middle Eastern market.

The initiative was carried out under the It’s Natural – Brazilian Natural Stone project, promoted by Centrorochas (Brazilian Natural Stone Association) in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency), reinforcing trade promotion as a strategic instrument for accessing priority international markets.

Of all meetings held, 89 represented new commercial contacts for the participating companies, highlighting the strong potential for market expansion. The companies taking part were Amagran, Atlas Mármores, Bramagran, Brasigran, Gramil, Magban, Magnitos, Marcel, MG2, MGA, Milanezi, Monte Negro, Pedra do Frade, Poliex and Yellow Stone, which presented their portfolios of quartzites, marbles, and granites—high-end materials with the capacity to meet large-scale project demands.

Beyond the quantitative results, participating companies emphasized the quality of the contacts established, the alignment between supply and demand, and the strategic relevance of the Arab market, expressing interest in expanding and continuing commercial initiatives in the region. The demand for recurring actions reinforces the importance of a structured and permanent presence in the Middle East, integrating trade promotion, institutional relationships, and logistics.

In this context, the results of the business roundtable are directly connected to the sector’s next strategic steps, including progress toward the creation of a logistics and promotional hub for Brazilian natural stones in the region. This initiative is expected to enhance deal conversion, reduce operational barriers, and strengthen Brazil’s competitiveness compared to other major global suppliers.

The figures confirm the attractiveness of Brazilian natural stones in a market that demands exclusive materials and reliable delivery capacity for high-end projects, particularly in the luxury segment—areas in which Brazil continues to consolidate its position on the international stage.

About It’s Natural – Brazilian Natural Stone

It’s Natural – Brazilian Natural Stone is an export promotion program developed by the Brazilian Natural Stone Association (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The program aims to stimulate and increase Brazilian exports of ornamental stones through a set of strategic internationalization actions, including image promotion, market development, and sectoral strengthening.
Companies interested in joining the project can register for free at: https://podio.com/webforms/26378838/1995038

About Centrorochas

The Brazilian Natural Stone Association (Centrorochas) is actively involved in all national efforts to increase the competitiveness of the ornamental stone sector. The organization provides direct support for Brazilian companies’ international presence, combining commercial and operational actions to foster the development and growth of the industry.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its goals, ApexBrasil carries out a variety of commercial promotion initiatives aimed at boosting exports and enhancing Brazil’s global image, such as trade missions, business matchmaking, support for Brazilian companies at major international trade shows, and inbound buyer and influencer visits. The agency also coordinates with public and private stakeholders to attract foreign direct investment (FDI) to Brazil, focusing on sectors that are strategic to enhancing the country’s business competitiveness.