Brazilian rocks are present at Coverings 2021

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The It’s Natural – Brazilian Natural Stone project, the result of a partnership between the Brazilian Center for Ornamental Stones Exporters (Centrorochas) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), will be present at this year’s Coverings edition with a stand that stands out for being a space for meeting and coexistence between companies.


The premier trade show for the natural stone industry in North America will take place July 7-9 in the North Hall of the Orange County Convention Center in Orlando, Florida. During the three days of the event, 24 companies supported by It’s Natural – Brazilian Natural Stone will have their brands and institutional materials disseminated through visual resources displayed in the stand of about 140 m², installed in a strategic location (Tile Council of North America, booth 3836). In the special configuration defined for this action, companies will still have the opportunity to use the space as a meeting point and network. The environment matrix was defined after thorough analyzes that took into account several factors, including the global pandemic situation, which made it impossible to hold the 2020 edition of the fair and the current restrictions imposed on entry into the United States.


According to Fabio Cruz, vice-president of Centrorochas, “this action aims to consolidate Brazilian participation in the North American market, which has a high potential for purchases and influence in neighboring markets”. Companies will have hybrid support during the event. The Vice President of Centrorochas and the project manager, Rogério Ribeiro, will interact via videoconference and Felipe Ruback will be the representative of the sectoral agreement on site.


About It’s Natural – Brazilian Natural Stone

It’s Natural – Brazilian Natural Stone is an export incentive program developed by the Brazilian Center for Ornamental Stones Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (APEX-Brasil). This program aims to increase exports of Brazilian ornamental stones, through a set of strategic internationalization actions with promotion actions, strengthening the image and development of the sector in the world market.


About Centrorochas

The Centro Brasileiro dos Exportadores de Pedras Ornamentais acts directly in the procedures related to the presence of Brazilian businessmen abroad combined with commercial and operational activities related to the development and evolution of Brazilian companies.


About Apex-Brasil

Apex-Brasil acts to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve these goals, the Agency carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to get to know the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand.