Brazilian Natural Stone Sector Strengthens International Presence with Study and Mission to India

The Brazilian natural stone sector is expanding its global presence following the Prospective Mission to India, held from November 24 to 28. The initiative, promoted by the It’s Natural – Brazilian Natural Stone project and developed by the Brazilian Center of Ornamental Stone Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), aimed to explore opportunities and challenges in the Indian market, considered one of the most promising in the world.

As a continuation of the mission, the India Market Study will be presented on January 30, providing detailed analyses of consumption trends, logistics, and positioning strategies for Brazilian materials. With its rapidly growing economy and a long-established culture of using natural stones, India is emerging as a strategic destination for Brazilian materials.

Prospective Mission to India

According to Fabio Cruz, vice president of Centrorochas, who participated in the mission, Brazilian quartzites hold a significant advantage in the Indian market due to their exceptional durability and unique aesthetics, which position them as premium materials. “However, it is essential for local importers and consumers to recognize this value, avoiding unfair comparisons with cheaper marbles from other countries, such as Turkey and Iran. Through the market study and the prospective mission, our goal is to develop strategies that communicate this exclusivity and position our products competitively in a market that is both challenging and promising,” he emphasized.

Despite the strong commercial potential, logistics remains a significant obstacle to increasing exports. “Overcoming this barrier would pave the way to boosting sales and transforming India into a regional distribution hub, focusing on both domestic consumption and re-exporting semi-finished products (slabs). With these actions, we can unlock the vast potential of the Indian market and establish Brazilian quartzite as a benchmark in the country,” he added.

Want Access to the Full Study?

The presentation of the India Market Study will take place on January 30, unveiling strategic insights into the opportunities and challenges for Brazil’s natural stone sector in the country. Registration will open soon.

After the event, the study will be made available — free of charge — to companies already part of the It’s Natural – Brazilian Natural Stone program. Companies not yet enrolled can join online at no cost. Click here: https://podio.com/webforms/26378838/1995038 .

About It’s Natural – Brazilian Natural Stone

It’s Natural – Brazilian Natural Stone is an export incentive program developed by the Brazilian Center of Ornamental Stone Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). Currently supporting 223 companies, the program aims to stimulate and increase Brazilian ornamental stone exports through a set of strategic internationalization actions, including promotion, image strengthening, and sector development in the global market. Companies interested in joining the project can register for free at https://podio.com/webforms/26378838/1995038.

About Centrorochas

The Brazilian Center of Ornamental Stone Exporters addresses all national demands to enhance the competitiveness of the ornamental stone sector. The entity provides direct support in processes related to the presence of Brazilian businesses abroad, combining commercial and operational activities to drive the development and growth of Brazilian companies.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve these goals, the agency carries out diverse trade promotion actions aimed at boosting exports and showcasing Brazilian products and services internationally, such as prospective and trade missions, business rounds, support for Brazilian companies’ participation in major international fairs, and visits from foreign buyers and opinion leaders to learn about Brazilian productive infrastructure. ApexBrasil also coordinates with public and private stakeholders to attract foreign direct investment (FDI) to Brazil, focusing on sectors strategic to the development of Brazilian businesses and the nation’s competitiveness.