The management team of the Brazilian Center for Ornamental Stones Exporters (Centrorochas), in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), brought together the exhibitors of the Brazil Pavilion at Coverings 2022 for an alignment meeting on March 3 . The fair, considered the largest in the marble and granite sector in North America, will take place from April 5th to 8th, in Las Vegas, in the United States and will feature 72 Brazilian companies supported by the It’s Natural – Brazilian Natural Stone project, the result of partnership signed between the two entities.
Held virtually, the meeting had more than 80 participants. At the opening, ApexBrasil’s project coordinator, Paulo Roberto da Silva, celebrated the return of face-to-face events. “Last year, we had institutional participation and direct support from 25 companies, we were in the middle of the pandemic. Already in this 2022 edition, it is with great satisfaction that we will participate with almost three times the number of companies and in person. We will see a better positioned Brazil with excellent representation”, he pointed out.
The president of Centrorochas, Tales Machado, stressed that the entire team is committed to creating the perfect environment for companies to do the best business. “Our care began with the signing of the sectoral agreement. We are focused on the development of the sector as a whole. An example of this was the reduction in the values of the stands to facilitate the participation of companies”, he recalled.
Small, medium and large companies from five different Brazilian states and 32 cities will make up the Brazilian Pavilion. Set up in a space equivalent to about seven semi-Olympic swimming pools, the space will break the record with a total area of 3,456 m².
In addition to visiting the 72 companies spread over an area of 1,780 m², visitors will have access to a sample of Brazilian culture at Bar Brasil. The space, exclusive for visitors to the Pavilion accompanied by exhibitors, will feature elements of national culture, such as the traditional caipirinha.
Check out the main topics discussed at the meeting:
Coverings Portal – Access has been made available to all exhibitors and it is essential to keep up-to-date information there.
Requirements for entering the US – The main points regarding the entry of Brazilians into the country were presented. Click here and check it out!
Counterparts – Presented Manual for Sending Counterparts. The document will facilitate accountability by exhibitors. Click here check it out!
Meeting rooms – The space will have four meeting rooms, equipped with a multimedia kit, for the exclusive use of the Pavilion’s exhibitors. The dynamics for marking the spaces will be announced soon.
Shirts – All exhibitors at the Brazilian Pavilion will receive a stylized It’s Natural shirt to wear on a given day of the fair. Companies in Espírito Santo should pick up at three delivery points: in Vitória (Centrorochas office), Cachoeiro de Itapemirim (Sindirochas office) and Barra de São Francisco (Sindirochas office). Companies from outside Espírito Santo, exclusively, will receive the shirts directly at their stand during the fair.
About It’s Natural – Brazilian Natural Stone
It’s Natural – Brazilian Natural Stone is an export incentive program developed by the Brazilian Center for Ornamental Stones Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The program aims to stimulate and increase exports of Brazilian ornamental stones, through a set of strategic internationalization actions with promotion actions, strengthening the image and development of the sector in the world market.
The Centro Brasileiro dos Exportadores de Pedras Ornamentais acts directly in the procedures related to the presence of Brazilian businessmen abroad combined with commercial and operational activities related to the development and evolution of Brazilian companies.
ApexBrasil acts to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve these goals, the Agency carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to get to know the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand.