Around 300 professionals from the Brazilian ornamental stone sector landed in Las Vegas and will participate, starting this Tuesday, April 5, in Coverings 2022, the largest and most traditional North American fair in the covering sector.
Last year, due to the Covid-19 pandemic, Brazil had only institutional participation and direct support from 25 companies. This year, 73 exporters represent the country with the greatest geodiversity in the world. Small, medium and large Brazilian companies present at the event have a subsidy from It’s Natural – Brazilian Natural Stone, a program to support ornamental stone exports maintained by the Brazilian Center for Ornamental Stone Exporters (Centrorochas) in partnership with the Agência Brazilian Association of Export and Investment Promotion (ApexBrasil).
During the four days of the fair, which runs until April 8th, visitors will have access to the Brazilian Pavilion set up in a total area of 3,456 m² (approximately 32,000 sqfts), the largest ever registered by the country in its participation in this event. “In addition to the physical presence of businessmen and their commercial teams, visitors will be able to interact with our rocks and feel all the magnificence of our quartzites, marbles, granites and slates. The Brazilian Pavilion has around 200 tons of materials brought especially for this event”, pointed out the president of Centrorochas, Tales Machado.
Largest supplier of rocks to the US
Brazil is the world’s largest exporter to the United States. The yellow-green country maintains leadership as the main North American supplier of marble, granite and quartzite. In 2021, it was responsible for 23.28% (US$ 889 Mi) of all ornamental rock consumed by Joe Biden’s country; China and Turkey occupy next positions with 17.46% (US$667M) and 14.94% (US$571M), respectively.
On the other hand, the US represents 62.7% of all Brazilian exports. The American market takes the lead in the consumption of slabs and finished products, with the use of Brazilian rocks in projects of the most diverse sizes. “We are the largest and most important supplier of sheets to the US and we want to become the main partner in large projects and in the supply of finished products: we have the quality, diversity, technology and competence for this. The country is a world leader in geological diversity and has more than 1,200 varieties of products,” he explains.
About It’s Natural – Brazilian Natural Stone
It’s Natural – Brazilian Natural Stone is an export incentive program developed by the Brazilian Center for Ornamental Stones Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The program aims to stimulate and increase exports of Brazilian ornamental stones, through a set of strategic internationalization actions with promotion actions, strengthening the image and development of the sector in the world market.
The Brazilian Center for Dimension Stone Exporters is present in all national demands to increase the competitiveness of the dimension stone sector. The entity acts directly by providing support in the procedures related to the presence of Brazilian entrepreneurs abroad, combined with commercial and operational activities related to the development and evolution of Brazilian companies.
ApexBrasil acts to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve these goals, the Agency carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to get to know the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand.