Brazil showcases sustainable innovation at KBIS 2025 with quartzite countertop made from natural stone waste

Made from the waste of the natural stone quarrying process, the piece incorporated technological precision and sustainable design, with 204 hours of CNC work and meticulous details, making it a highlight of Brazil’s presence at KBIS 2025.

The commitment to sustainability was one of the main highlights of the Brazilian participation in KBIS 2025 (Kitchen & Bath Industry Show), the largest kitchen and bath design event in North America, which took place from February 25th to 27th at the Las Vegas Convention Center. The “It’s Natural – Brazilian Natural Stone” booth featured an innovative project that combined design, technology, and environmental responsibility.

The Brazilian participation in the event was part of the program of the same name as the booth, developed by the Brazilian Natural Stone Association (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). This strategic presence aims to connect Brazilian natural stones with leading designers and architects in the North American market, highlighting the value of sustainability and innovation in global design. To bring this concept to life, the space was designed by the renowned Uruguayan design firm La Agencia, with the goal of showcasing Brazil’s unparalleled geodiversity – the greatest in the world – and the creative strength that characterizes the Brazilian natural stone industry.

One of the main highlights of the booth was the countertop made of quartzite. This piece represented the continuous pursuit of sustainability in the Brazilian natural stone industry. The countertop was created by reusing casqueiros – natural leftovers from the cutting of stone blocks that would normally be discarded. Instead of becoming waste, these parts were incorporated into the curved section of the countertop, preserving their original shapes and characteristics. To enhance the rustic appearance and the unique veins of the quartzite, the pieces underwent a sandblasting process, giving the design even more personality and authenticity.

The project’s execution required cutting-edge technology, with a total of 204 hours of CNC (Computer Numeric Control) machine work dedicated to producing the curved pieces, resulting in 15 days of continuous work to achieve the required precision. The production of the countertop and base required an additional 90 hours of processing, with seven days dedicated to cutting and finishing the curved pieces. This level of detail was only possible thanks to the technological excellence applied in transforming the raw material.

Extracted in the state of Pará, Brazil, Vitória Régia quartzite stands out for its striking veins and shades that range from light green to deep green. The honed finish enhances the sophistication of the material, while the Vulcano finish provides a visual and tactile experience that closely resembles the natural texture of the stone.

“The countertop went beyond being just a design piece; it represented the Brazilian natural stone industry’s commitment to sustainable beauty, technological innovation, and the appreciation of raw materials,” said Fabio Cruz, Vice President of Centrorochas. “In the center of the countertop, we will have a Carolina Cherry tree symbolizing the perfect connection between design and nature, just like natural stones, which are adaptable to any environment. This translates the essence of the Brazilian industry, which unites creativity and respect for nature to offer high-impact solutions in global design,” he concluded.

The Diversity of Brazilian Stones in One Space

Seven leading companies in the Brazilian natural stone industry embraced the mission of showcasing the country’s prominence at KBIS: Brasigran, Brothers in Granite, Decolores, Granos, Magban, Nova Aurora and Zucchi Stones. Together, they brought to the event the diversity, quality, beauty, innovation, and sustainability that define the Brazilian natural stone industry.

• Floor: MagBlanc (Magban) – matte finish
• Wall: Terracota (Granos) – brushed finish
• Countertop: Vitória Régia (Brasigran) – honed and Vulcano finishes
• Furniture:
  • Aurora Blue (Nova Aurora)
  • Cristallo Illuminatis (Brothers in Granite)
  • Matterhorn (Zucchi Stones)
  • Splendido (Decolores)
  • Bronzite (Decolores)
  • Aurora Green (Nova Aurora)

Educational Program

During the event, the It’s Natural – Brazilian Natural Stone initiative offered an exclusive educational program for visitors, featuring lectures conducted by specialists in the Brazilian natural stone industry. These presentations provided valuable insights into the diversity, innovation, and sustainability of natural stones in design projects. Additionally, participating designers and architects were be able to earn CEU (Continuing Education Units) credits, adding value to their professional development.

February 25th

12h – Stand opening ceremony

12:30 p.m. – Lecture “The diversity and uniqueness of Natural Stone, with Fabio Cruz (Centrorochas)

February 26th

11:30 a.m. – Lecture “Brazilian Natural Stones: Sustainable Legacy for Modern Design”, with Breanna Covell and Nancy Carter (Zucchi Stones)

14:30 – Lecture “From Geodiversity to Exclusivity: The Journey of Brazilian Natural Stones in Interior Design”, with Gonsalo Machado (Magban)

February 27th

11:30 a.m. – Lecture “Exploring the Immense Diversity of Brazilian Natural Stone and Its Finishes”, with Fernando Salume (Brothers in Granite)

About It’s Natural – Brazilian Natural Stone

It’s Natural – Brazilian Natural Stone is an export promotion program developed by the Brazilian Natural Stone Association (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The program, which currently supports 223 companies, aims to encourage and increase exports of Brazilian natural stones, through a set of strategic internationalization actions geared towards promotion, strengthening of the image, and development of the industry in the global market.  Companies interested in being part of the project must visit https://podio.com/webforms/26378838/1995038 to register for free.

About Centrorochas

The Brazilian Natural Stone Association is active in all national demands to increase the competitiveness of the natural stone industry. The organization acts directly by providing support in the procedures related to the presence of Brazilian entrepreneurs abroad, along with commercial and operational activities for the development and evolution of Brazilian companies.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency works to promote Brazilian products and services abroad and to attract foreign investment to strategic sectors of the Brazilian economy. To achieve these objectives, the Agency carries out several trade promotion activities aimed at promoting exports and valuing Brazilian products and services abroad. They include prospective and trade missions, rounds of negotiations, support for the participation of Brazilian companies in major international fairs, and visits of foreign buyers and opinion formers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand. The Agency also works in coordination with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors, aiming at the development of competitiveness of Brazilian companies and of the country.