Brazil resumes participation in the Xiamen Stone Fair, the main stone fair in the East

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After overcoming the impact caused by the Covid-19 pandemic, after all restrictions on the entry of immigrants into China, Brazil resumes its participation in the Xiamen Stone Fair, the main ornamental stone fair in the East, which takes place from June 5th to 8th in Xiamen, in Fujian Province. The country will be represented by 11 companies supported by It’s Natural – Brazilian Natural Stone, a project to encourage exports of Brazilian ornamental stones that is carried out by the Brazilian Center for Ornamental Stone Exporters (Centrorochas), with the support of the Brazilian Agency for the Promotion of Exports and Investments (ApexBrasil).

Amagran, Cajugram, Corcovado, Decolores, Gramazini, Magban, Margramar, Pedra do Frade, Polita, Santo Antonio Stones and Willcomex are the companies that make up the Brazilian delegation present at the event. In the stands installed in Hall A5, they will exhibit some of the greatest geological diversity on the planet and explore the great Chinese market.

China plays an extremely significant role in the Brazilian stone market. The country is the second largest destination for Brazilian exports in the segment, second only to the United States. In 2022, Brazil recorded a historic revenue record of US$ 163 million from exports to China, with more than 90% of consumption in the raw form of materials. Brazilian granite is the product most imported by the Chinese, representing 61% of business; while quartzite and marble represent 18.5% and 12%, respectively.

In the first four months of 2023, US$ 44 million were exported to China, reinforcing the importance of this market for the national sector. “With an expanding construction industry and an increasing demand for high quality construction materials, Brazilian dimension stones are highly valued in the Chinese market due to their diversity of colors, unique patterns and superior quality”, said the president of the Centrorocks, Tales Machado.

For Rogério Ribeiro, manager of It’s Natural, the participation of companies in the event is an important strategy to boost exports. “The Brazilian presence in this market is recognized for the quality of the products and the ability to meet the demands of Chinese consumers”, he pointed out.

About It’s Natural – Brazilian Natural Stone

It’s Natural – Brazilian Natural Stone is an export incentive program developed by the Brazilian Center for Ornamental Stones Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The program aims to stimulate and increase exports of Brazilian ornamental stones, through a set of strategic internationalization actions with promotion actions, strengthening the image and development of the sector in the world market.

About Centrorochas

The Brazilian Center for Dimension Stone Exporters is present in all national demands to increase the competitiveness of the dimension stone sector. The entity acts directly by providing support in the procedures related to the presence of Brazilian entrepreneurs abroad, combined with commercial and operational activities related to the development and evolution of Brazilian companies.

About ApexBrasil

ApexBrasil acts to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve these goals, the Agency carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to get to know the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand.