Brazil Makes Its Fourth Consecutive Appearance at The Big 5 in Dubai

For the fourth year in a row, Brazil participated in The Big 5, the largest and most influential construction industry event in the Middle East, held from November 26 to 29 at the Dubai World Trade Center in the United Arab Emirates. This participation is part of the It’s Natural – Brazilian Natural Stone program, an initiative by the Brazilian Center of Ornamental Stone Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). It emphasizes the commitment of the natural stone sector to establishing the country as a global leader in quality, innovation, and geological diversity.

This year, Brazil’s presence featured the lecture “Brazilian Natural Stones: ESG and Global Impact,” presented on November 29 by Fabio Cruz, vice president of Centrorochas. The talk, part of the official event program, highlighted the sector’s commitments to ESG (Environmental, Social, and Governance) practices, the diversity and sustainability of Brazilian natural stones, and their impact on the global market. The presentation attracted around 30 attendees, including architects, designers, and other industry professionals, fostering discussions on the potential of Brazilian stones in the international market.

Curious? Click here to see what happened: https://youtu.be/BEyPMzDqwF4?si=86nSZ2dLS99PmIr1 .

In addition to participating in The Big 5, Fabio Cruz held a strategic meeting on the day before his lecture with the renowned architecture firm LW Design in Dubai. This meeting built on connections initiated during the Marmomac Brazil launch event for architects held in early November in São Paulo. The goal was to strengthen partnerships and identify opportunities to expand the reach of Brazilian natural stones in the Middle East. The meeting highlighted the region’s growing interest in Brazilian materials, driven by the increasing potential of the local market, which is fueled by large-scale commercial and residential projects progressing at a fast pace.

About It’s Natural – Brazilian Natural Stone

It’s Natural – Brazilian Natural Stone is an export incentive program developed by the Brazilian Center of Ornamental Stone Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). Currently supporting 223 companies, the program aims to stimulate and increase Brazilian ornamental stone exports through a set of strategic internationalization actions, including promotion, image strengthening, and sector development in the global market. Companies interested in joining the project can register for free at https://podio.com/webforms/26378838/1995038.

About Centrorochas

The Brazilian Center of Ornamental Stone Exporters addresses all national demands to enhance the competitiveness of the ornamental stone sector. The entity provides direct support in processes related to the presence of Brazilian businesses abroad, combining commercial and operational activities to drive the development and growth of Brazilian companies.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve these goals, the agency carries out diverse trade promotion actions aimed at boosting exports and showcasing Brazilian products and services internationally, such as prospective and trade missions, business rounds, support for Brazilian companies’ participation in major international fairs, and visits from foreign buyers and opinion leaders to learn about Brazilian productive infrastructure. ApexBrasil also coordinates with public and private stakeholders to attract foreign direct investment (FDI) to Brazil, focusing on sectors strategic to the development of Brazilian businesses and the nation’s competitiveness.