Stone sector determines markets that will guide international market actions

Entrepreneurs and representatives from around 50 companies in Brazil’s natural stone sector met on July 24 to determine the priority and secondary markets that will guide the actions of It’s Natural – Brazilian Natural Stone, an export incentive program developed by the Brazilian Center of Natural Stone Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil) over the next two years.

During the meeting, the participants had the opportunity to analyze and discuss the markets for the slabs and finished products and blocks sectors. The meeting was led by ApexBrasil’s market analysis analyst, Cláudia Bucco, and was attended by the National Agency’s sector project manager, Emerson Raiol, Centrorochas’ vice-president, Fabio Cruz and It’s Natural’s manager, Jessica Machado.

Check out the priority and secondary countries defined and which will guide the sector project’s actions over the next two years.

 Priority markets

• Australia
• China
• United Arab Emirates
• United States
• India
• Italy
• Mexico
• Poland

 Secondary markets

• South Africa
• Germany
• Canada
• United Kingdom
• Turkey
• Vietnam

About It’s Natural – It’s Natural – Brazilian Natural Stone is an export promotion program developed by the Brazilian Center for Ornamental Stone Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion agency (ApexBrasil). The program, which currently supports 208 companies, aims to stimulate and increase the exports of Brazilian ornamental stones through a set of strategic internationalization actions, including promotion, image strengthening, and sectoral development in the global market. Over the past two years, the project has impacted more than 600 architects and designers across three continents: North America, Asia, and Europe. Companies interested in joining the project can access https://podio.com/webforms/26378838/1995038 and register for free.

About Centrorochas – The Brazilian Center of Ornamental Stone Exporters is actively involved in all national efforts to enhance the competitiveness of the ornamental stone sector. The organization directly supports Brazilian entrepreneurs in their presence abroad, in conjunction with commercial and operational activities related to the development and advancement of Brazilian companies.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment into strategic sectors of the Brazilian economy. To achieve these objectives, the Agency undertakes a variety of commercial promotion activities aimed at increasing exports and enhancing the value of Brazilian products and services abroad. These activities include trade and prospecting missions, business rounds, support for Brazilian companies’ participation in major international fairs, visits by foreign buyers and opinion leaders to learn about the Brazilian production structure, among other business platforms. These initiatives also aim to strengthen the Brazil brand. Additionally, the Agency collaborates with public and private entities to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors that are essential for the development of the competitiveness of Brazilian companies and the country as a whole.