It’s Natural presents actions for the coming months to the Management Committee

In a periodic meeting held on October 13, the Management Committee of It’s Natural – Brazilian Natural Stone monitored the balance of activities carried out during the first four months of execution and the presentation of actions planned for the coming months. The project is an initiative led by the Brazilian Center for Ornamental Stones Exporters (Centrorochas) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) to promote Brazilian stones in the international market.

The group was created with the aim of taking care of the strategies of the sectoral agreement signed between the two entities and is composed of leaders from 11 companies, with representation in five states: Espírito Santo, Bahia, Pernambuco, Minas Gerais and Ceará. Held virtually, the meeting was conducted by project managers, Emerson Raiol (Apex-Brasil) and Rogério Ribeiro (Centrorochas).

At the opening, the representative of the national agency stressed the importance of alignment with the Management Committee. “We are closing the first installment of the project (6 months) so it is necessary to analyze the results of the actions carried out, as well as define the actions for 2022, taking into account the expectations of the entities (Apex-Brasil and Centrorochas ) and participating companies”, he reinforced.

The rendering of accounts was divided into two stages: details of the actions (performed, in progress and those planned for the next year) as well as a balance of the expenses incurred.

Next planned actions:

– Designer in Brazil and Image projects at Vitoria Stone Fair 2022 (from 15 to 18 February 2022, in Espírito Santo – Brazil)

– Coverings 2022 (from April 5 to 8, 2022, in Las Vegas – United States)

– Stone Expor (from 01 to 03 February, in Las Vegas – United States)

– Kbis (February 8th to 10th – Orlando – United States)

– Expo 2020 (Dubai, United Arab Emirates)

Management Committee members present at the meeting: Tales Machado, Ricardo Schevz, Leonardo Tatagiba, David Silveira, Gabriel Cabeza, Daniel Salume and Renan Catelan. Centrorochas vice-president, Fabio Cruz, and executive director, Celmo de Freitas, also participated in the meeting.

About It’s Natural – Brazilian Natural Stone

It’s Natural – Brazilian Natural Stone is an export incentive program developed by the Brazilian Center for Ornamental Stones Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil). This program aims to stimulate and increase exports of Brazilian ornamental stones, through a set of strategic internationalization actions with promotion actions, strengthening the image and development of the sector in the world market.

About Centrorochas

The Centro Brasileiro dos Exportadores de Pedras Ornamentais acts directly in the procedures related to the presence of Brazilian businessmen abroad combined with commercial and operational activities related to the development and evolution of Brazilian companies.

About Apex-Brasil

Apex-Brasil acts to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve these goals, the Agency carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to get to know the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand.