Round of Negotiations creates new exporting opportunities during Cachoeiro Stone Fair

In a single day and without leaving Brazil, companies in the natural stone sector will be able to participate in tailored meetings with international buyers selected based on their profiles.

During Cachoeiro Stone Fair 2026, Brazilian natural stone companies will have the opportunity to meet, in a single day and without leaving Brazil, with international buyers that were pre-selected according to the profile of each company. This is the concept behind the Round of Negotiations, one of the strategic initiatives undertaken by the sectoral project It’s Natural – Brazilian Natural Stone, developed by the Brazilian Natural Stone Association (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil).

On August 26, five international buyers will take part in exclusive in-person meetings with companies from the Brazilian natural stone industry. More than mere business encounters, the initiative is designed to connect national suppliers with decision-makers who show true business potential. This edition will feature buyers from India, Mexico (two buyers), Poland, and the United Arab Emirates, expanding prospecting opportunities in markets with diverse demands.

According to the president of Centrorochas, Tales Machado, the initiative provides a chance to access buyers from strategic markets within a heavy schedule. “It is an opportunity for companies to present their materials directly to international buyers without the need to organize a trade mission abroad. In a single day during Cachoeiro Stone Fair, participants will have access to a schedule designed to expand exporting opportunities,” he stated.

Meetings designed to produce results

The manager of the sectoral project, Thiago Fukuda, emphasizes that this is an excellent opportunity for companies looking to increase exports or penetrate new markets. “Each meeting stems from a matchmaking process carried out by a specialized consultancy. We evaluate the companies’ profiles, their goals, and the buyers’ interests to build schedules with the greatest potential for generating business deals,” says Thiago Fukuda, the manager of the sectoral project.

Participating companies will undergo a preparation phase prior to the negotiation meetings. With the support of a specialized consultancy, a matchmaking process will be carried out to identify opportunities and determine which buyers best align with each company’s profile, products, and business objectives.

Registrations open

Registrations are open until July 24, and space is limited. The guidelines for the initiative are available at https://drive.google.com/drive/folders/1R-ZCp1LkkF1SUQP4xwdRWf82rX9NDlds?usp=sharing  

Companies supported by the sectoral project and exhibiting at Cachoeiro Stone Fair may participate in the Round of Negotiations for a fee of R$2,000.00. The fee for supported companies that are not exhibiting at the fair is R$25,000.00.

About It’s Natural – Brazilian Natural Stone

It’s Natural – Brazilian Natural Stone is an export promotion program developed by the Brazilian Natural Stone Association (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The program aims to encourage and increase exports of Brazilian natural stones, through a set of strategic internationalization actions with initiatives geared towards promotion, strengthening of the image and development of the industry in the global market. Companies interested in being part of the project must visit https://podio.com/webforms/26378838/1995038 to register for free.

About Centrorochas

The Brazilian Natural Stone Association is active in all national demands to increase the competitiveness of the natural stone industry. The organization acts directly by providing support in the procedures related to the presence of Brazilian entrepreneurs abroad, along with commercial and operational activities for the development and evolution of Brazilian companies.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and to attract foreign investment to strategic sectors of the Brazilian economy. To achieve these objectives, the Agency carries out several trade promotion activities aimed at promoting exports and valuing Brazilian products and services abroad. They include prospective and trade missions, rounds of negotiations, support for the participation of Brazilian companies in major international fairs, and visits of foreign buyers and opinion formers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand. The Agency also works in coordination with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors, aiming at the development of competitiveness of Brazilian companies and of the country.