Round of negotiations for the stone industry generates almost US$2 million in deals and another US$3.7million are projected in new contracts

The initiative brought together buyers from 7 countries and 24 Brazilian companies in an intensive schedule, with 269 in-person meetings and the generation of new international business deals.

In a move to diversify markets, the Brazilian natural stone industry generated US$1.9 million in immediate business deals and projects US$3.7 million in contracts due to the Round of Negotiations held during Marmomac Brazil 2026, in February, in São Paulo.

The initiative was part of the official schedule of the fair and was organized for the second year in a row by the Brazilian Natural Stone Association (Centrorochas) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil), through the Buyer Project, within the scope of It’s Natural – Brazilian Natural Stone, a program to promote exports from the sector. The event also benefited from a partnership with Marmomac Brazil to attract international buyers, expanding its reach.

Held on February 24 and 25, the Round of Negotiations featured 269 in-person meetings, with sessions every 30 minutes, bringing together 24 Brazilian companies and 16 international buyers. Eight of them were invited by the sectoral project and the other eight took part through the partnership between Centrorochas and Marmomac Brazil. Buyers from seven countries (Australia, Canada, the United Arab Emirates, India, Italy, Mexico, and Poland) participated in the event, which generated 135 new business contacts and expanded the presence in markets outside the traditional axis.

One of the highlights of the initiative was the penetration into new markets. Five buyers from the Middle East and India had no prior commercial relationship with Brazil, highlighting the creation of new business opportunities for the industry. According to the manager of the sectoral project, Thiago Fukuda, the result reaffirms that the initiative is able to connect Brazilian supply to markets that are still relatively unexplored. “Managing to bring buyers who had no relationship with Brazil shows that we are expanding the reach of our operations and opening up new commercial opportunities for Brazilian companies,” he stated.

For the president of Centrorochas, the results demonstrate that the sector has already been making consistent progress in expanding exports. “We have been working to expand connections with active buyers and reduce dependence on traditional markets. This is a necessary step to sustain the sector’s growth and pursue the goal of reaching US$3 billion in exports by 2030,” Tales Machado concluded.

About It’s Natural – Brazilian Natural Stone

It’s Natural – Brazilian Natural Stone is an export promotion program developed by the Brazilian Natural Stone Association (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The program aims to encourage and increase exports of Brazilian natural stones, through a set of strategic internationalization actions with initiatives geared towards promotion, strengthening of the image and development of the industry in the global market. Companies interested in being part of the project must visit https://podio.com/webforms/26378838/1995038 to register for free.

About Centrorochas

The Brazilian Natural Stone Association is active in all national demands to increase the competitiveness of the natural stone industry. The organization acts directly by providing support in the procedures related to the presence of Brazilian entrepreneurs abroad, along with commercial and operational activities for the development and evolution of Brazilian companies.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and to attract foreign investment to strategic sectors of the Brazilian economy. To achieve these objectives, the Agency carries out several trade promotion activities aimed at promoting exports and valuing Brazilian products and services abroad. They include prospective and trade missions, rounds of negotiations, support for the participation of Brazilian companies in major international fairs, and visits of foreign buyers and opinion formers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand. The Agency also works in coordination with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors, aiming at the development of competitiveness of Brazilian companies and of the country.