Final preparatory meeting organizes Brazilian participation in Marmomac Italy 2025

A virtual meeting presented final details to the 31 companies that will make up the Space It’s Natural, promoted by Centrorochas in partnership with ApexBrasil.

A few days before Marmomac Italy 2025, Centrorochas held the final preparatory meeting with the 31 companies that will make up Space It’s Natural – Brazilian Natural Stone, a pavilion that will highlight Brazil’s strength at the largest world event dedicated to the natural stone industry. The participation of the companies is promoted by the Brazilian Natural Stone Association (Centrorochas), in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil).

During the meeting, held on September 12, final details regarding the setup and operation of the pavilion were presented. The pavilion will be located in Hall 1, immediately to the right of the main entrance to the fair, and will be clearly identified by a mega-banner. The space will be structured into six islands, with setup scheduled to begin on September 14. The final deadline for adjustments will be September 22, a date reserved only for moving furniture and promotional materials.

Confirmed services for exhibitors include individual booth setup and reservation with basic furniture, catering (water and coffee), interpreters at six locations throughout the pavilion, daily cleaning, and an official photographer. The requirement to keep booths occupied during opening hours, from 9.30 a.m. to 6 p.m., was also stressed.

Besides operational matters, the meeting highlighted the parallel schedule. On September 22, a celebratory dinner will be held in Verona, at the restaurant Vittorio Emanuele, with two representatives per company in attendance. On September 24, at 4.45 p.m., the pavilion will host the lecture “Brazilian Natural Stones: Inspiring Versatility,” given by Fábio Cruz, the vice president of Centrorochas, and Amanda Ferber, the founder of the international platform Architecture Hunter.

Centrorochas’ support team, comprised of Thiago Fukuda, Maria Clara, Karina Porto Firme, Giovanni Francischetto, Fábio Cruz, and Tales Machado, will be available throughout the fair to assist exhibitors. The organizers also emphasized the importance of using the tutorials  on accreditation, badges, and parking they provided.

About It’s Natural – Brazilian Natural Stone

It’s Natural – Brazilian Natural Stone is an export promotion program developed by the Brazilian Natural Stone Association (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The program, which currently supports 226 companies, aims to encourage and increase exports of Brazilian natural stones, through a set of strategic internationalization actions geared towards promotion, strengthening of the image, and development of the industry in the global market.  Companies interested in being part of the project must visit https://podio.com/webforms/26378838/1995038 to register for free.

About Centrorochas

The Brazilian Natural Stone Association is active in all national demands to increase the competitiveness of the natural stone industry. The organization acts directly by providing support in the procedures related to the presence of Brazilian entrepreneurs abroad, along with commercial and operational activities for the development and evolution of Brazilian companies.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency works to promote Brazilian products and services abroad and to attract foreign investment to strategic sectors of the Brazilian economy. To achieve these objectives, the Agency carries out several trade promotion activities aimed at promoting exports and valuing Brazilian products and services abroad. They include prospective and trade missions, rounds of negotiations, support for the participation of Brazilian companies in major international fairs, and visits of foreign buyers and opinion formers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand. The Agency also works in coordination with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors, aiming at the development of competitiveness of Brazilian companies and of the country.