Stone industry in Brazil promotes materials at an “art gallery” stand in Dubai

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  • 20 December 2022
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The power and versatility of Brazilian natural stones were highlighted at the stand of It’s Natural – Brazilian Natural Stone and the Centro Brasileiro dos Exportadores de Pedras Ornamentais (Centrorochas) during The Big 5, the most important construction fair for the Middle East market , held from December 5th to 8th, in Dubai. The space was conceived by the architect Vivian Coser, who created a true art gallery composed of products donated by companies supported by the sectoral project.

On the first day of the event, the business director at the Brazilian Trade and Investment Promotion Agency (ApexBrasil), Lucas Fiuza, and the interim ambassador of Brazil in Abu Dhabi, Eliana Zugaib, visited the space and praised the structure set up. They were welcomed by the vice-president of Centrorochas, Fabio Cruz, and by the manager of It’s Natural*, Rogério Ribeiro.

During the four days of the fair, the stand received visitors from several countries in the Middle East. “This is the most important construction fair for the Middle East market. Last year we were here as visitors and held a talk for local rock specifiers. Due to the importance of Dubai for the region, we decided to participate more actively”, said Ribeiro when explaining about the connections created and how they can generate opportunities to expand Brazilian exports in the segment.

Lecture shows Brazil’s potential

In addition to having the greatest geological diversity in the world, Brazil has a large industrial park for supplying blocks, finished and semi-finished products, works of art, design, architecture, among others. These and other features were presented to visitors to The Big 5, at Theater 5, Za’abeel Hall 6, during the lecture “Know the power of Brazilian rocks” conducted by Fabio Cruz and by international rock specifier, Paulo Giafarov. At the meeting, they presented the full potential of the country which, thanks to the technological production capacity, sees its Brazilian rocks undergo modern and environmentally sustainable processes.

“More than 95% of all the water used in the production process is completely reused”, pointed out Cruz. “We can say, without a shadow of a doubt, that our materials are surprising for their colors, textures, patterns and quality of finish”, added Giafarov who, during the lecture, also discussed the possibilities of using and creating with national materials.

Check out the materials used at the It’s Natural and Centrorochas stand. The space was machined by Brazilian designer Araciene Pessim, from Aquila Stone Design:

– Acqua Gucci (from Margramar): shiny rock, which promotes comfort and sophistication to projects.

Avocatus (from Magban): With variable colors in shades of greenish gray and olive green, with yellowish green dots, it is a very exotic stone.

Alba Pietra (by Qualita Group): a noble dolomitic marble. Resistant, it gives elegance and originality to various environments.

Apollo (from Cajugram): quartzite with unique movements. White in color with hints of gray in its veins

Mont Bleu (from Stonebank): Beautiful quartzite, used in the brises that form the map of Brazil. In a beige tone with blue nuances, it stands out as a beautiful material to compose environments that value sophisticated natural stones.

Polaris (from Gramazini): noble stone that uses the book-match technique to enhance its natural veins and vibrant tones.

* It’s Natural – Brazilian Natural Stone, a project to promote Brazilian stones abroad, is in the contractual renewal phase between its executing entity, Centro Brasileiro dos Exportadores de Pedras Ornamentais (Centrorochas), and the Brazilian Agency for the Promotion of Exports and Investments (ApexBrasil). As a way of giving continuity to the segment’s image at an international level and maintaining the promotional actions initiated, this action was carried out directly by Centrorochas.