First meeting was held to detail the actions of the sectoral project

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The manager of the sectoral project It’s Natural – Brazilian Natural Stone, Rogério Ribeiro, and the relationship manager, Alessandra Bertolani, conducted this Wednesday, July 21st, the first meeting to detail the actions of the agreement recently signed between the Centro Brasileiro dos Ornamental stone exporters (Centrorochas) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).

It’s Natural – Brazilian Natural Stone is a program to encourage Brazilian exports and is intended to promote actions and guide companies, exporters or that have the objective of exporting. It foresees a set of strategic internationalization actions with actions to promote, strengthen the image and develop the ornamental stone sector in the world market.

Over the 2021-2023 biennium, the project will be supported by four pillars:

encourage the development of companies in the sector;
raise awareness of the demand for the diversity of rocks in Brazil;
promote the expansion of markets and the deconcentration of exports;
promote the sector’s image among architects and designers.

During this period, preparatory seminars are scheduled by market, workshops, trade missions, individual support to participating companies, trade promotion at international fairs, transactional marketing activities, in addition to the Imagem projects (which bring journalists and specialists to Brazil to participate in fairs and/ or sectoral national events) and Buyer (which seeks to identify and bring to Brazil distributors, agents and inspectors who have the potential to import and are interested in Brazilian dimension stones).

How to be a company supported by the Sectorial Project?

It’s Natural – Brazilian Natural Stone is open to the participation of all companies in the ornamental stone segment in Brazil, whether exporters or with the objective of exporting. Adherence to the program does not generate any obligation of value or to participate in the scheduled actions. Only two steps are needed to support the company in the international market:

1.       Fill in the sector project adhesion form;

2. Respond to the targeting survey.

What is the next step?

After completing the two initial stages, free of charge, the company will begin to be closely monitored by the sectorial project team. The program contemplates a series of actions and they will be indicated in a personalized way. The agreement with each of them will be the responsibility of the participating company.

To learn more about It’s Natural – Brazilian Natural Stone, talk to Centrorochas’ relationship manager, Alessandra Bertolani.


Phone/WhatsApp: 27 99983-5125

About Centrorochas

The Centro Brasileiro dos Exportadores de Pedras Ornamentais acts directly in the procedures related to the presence of Brazilian businessmen abroad combined with commercial and operational activities related to the development and evolution of Brazilian companies.

About Apex-Brasil

Apex-Brasil acts to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve these goals, the Agency carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to get to know the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand.