As a way of expanding the relationship with the Brazilian Trade and Investment Promotion Agency (ApexBrasil), representatives of the Brazilian Center for Ornamental Stones Exporters (Centrorochas) met with the institution’s business director, Lucas Fiuza, on July 11 . The two entities are partners in conducting It’s Natural – Brazilian Natural Stone, a program to encourage exports in the national ornamental stone sector.
Participating in the meeting were ApexBrasil’s project coordinator, Paulo Silva, Centrorochas president, Tales Machado, vice president, Fabio Cruz, executive director, Celmo de Freitas, businessman and member of the management committee of It’s Natural, David Silveira , and the manager of It’s Natural, Rogério Ribeiro.
In addition to the presentation of the stone sector, subjects of interest to the national segment were discussed, such as ways to expand exports and improve Brazil’s image abroad. Fiuza reinforced the demand for this strengthening and spoke of the need for the sectorial project to include actions that are in accordance with this guideline.
About It’s Natural – Brazilian Natural Stone
It’s Natural – Brazilian Natural Stone is an export incentive program developed by the Brazilian Center for Ornamental Stones Exporters (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil). The program aims to stimulate and increase exports of Brazilian ornamental stones, through a set of strategic internationalization actions with promotion actions, strengthening the image and development of the sector in the world market.
The Brazilian Center for Dimension Stone Exporters is present in all national demands to increase the competitiveness of the dimension stone sector. The entity acts directly by providing support in the procedures related to the presence of Brazilian entrepreneurs abroad, combined with commercial and operational activities related to the development and evolution of Brazilian companies.
ApexBrasil acts to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve these goals, the Agency carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand.